Let’s get into it and break down the essentials of how to sell an online course and actually get people to buy it! Selling an online course can feel overwhelming, especially when you’re juggling motherhood, marriage, personal growth, and all the other hats we wear. And just when you think you’re ready to dive in, it seems like the whole world is launching courses (especially around fall, right when Amy Porterfield’s Digital Course Academy comes out, making it feel like courses are everywhere!). But here’s the thing: you can totally do this. You can sell your course, and you can do it in a way that works for your busy mom life.

But how? That’s what we’re talking about today.

I’ve had the pleasure of chatting with Amy Porterfield, and she’s fantastic. She’s brilliant at what she does—teaching you how to create and sell a course. But here’s the reality: creating and selling a course isn’t just about building it. It’s about pushing through all the mom guilt, identity crises, and self-doubt that tend to pop up when we start something new.

And guess what? It’s okay if it’s messy. In fact, I’m here to give you permission to embrace the mess. Because as moms, we have a LOT going on. We’re not just trying to sell a course. We’re managing relationships, raising kids, taking care of our health (when we can!), and maybe even taking care of aging parents. So let’s start by acknowledging that if you’re creating a course and selling it while being a mom, you’re a rockstar. Let’s go ahead and own that!

So how do we, as busy moms, make it work? How do we sell that course we’ve worked so hard to create? Here are three key tips to keep you moving forward:

The first step is to believe in what you’re doing. I don’t just mean believe that you can make money (though you absolutely can!). I mean believe that the course you’re creating can truly impact others. As moms, we tend to put ourselves last. But when you believe in the value of what you’re offering, that belief will drive you to push past self-doubt.

So, before you even think about marketing, ask yourself: “Do I believe that this course can change someone’s life?” If the answer is yes, you’re already halfway there. Your course is about more than just you; it’s about the people whose lives you’ll impact. And that passion? That’s what will help you sell it.

Here’s the secret: no one’s course is perfect when it launches. You’ve got to let go of the perfectionism. Seriously. Get your course out into the world, flaws and all. You can always make improvements as you go. In fact, one of the best ways to build loyalty and trust with your audience is to listen to their feedback and adjust accordingly.

Your first version doesn’t have to be flawless. It just has to be out there. If you wait for perfection, you’ll be waiting forever. Remember, people don’t want perfect—they want helpful, they want honest, and they want you. You can always refine and improve as you go.

When you’re selling your course, don’t hold back. Have opinions about what’s broken in the world and how your course can fix it. You’ve got to be able to say, “Hey, the world needs this course because it solves this problem.”

When you share your passion—when you get a little ranty—it draws people in. People buy from those who are passionate, who care, and who are vocal about making change. Whether you’re helping moms sleep-train their kids, teaching them how to manage their finances, or giving them strategies to improve their relationships, let your passion show.

If you’re not fired up about your course, it’s going to be hard to sell. And if you don’t feel that fire, maybe it’s time to re-evaluate what you’re creating. Your passion is what will attract people and make them believe in your solution.

To sum it up, here’s what you need to do to successfully sell your online course:

I know that juggling motherhood, business, and personal life is no small feat. But if you’re passionate about what you’re creating and truly believe in the impact it will have, you can sell your course—and you can do it with heart. The world needs what you have to offer. Don’t let fear or perfectionism hold you back.

And remember, we’re here to support you. You don’t have to do this alone. If you’re feeling stuck or overwhelmed, join us over in BossMom+ where you’ll find a community of other moms who get it. We’re here to lift each other up, share tips, and cheer each other on.

So, get out there, launch your course, and show the world what you’ve got! You’ve got this.