We know that balancing family, business, and self-care isn’t easy! But here’s the secret sauce: finding your “zone of genius” (or “sweet spot”) makes everything run a lot smoother. This is the spot where your natural talents and what you love to do come together with what your clients actually need. When you’re working in that zone, not only does work feel lighter, but it’s also where you can make the biggest impact and grow your business without burning out.
So let’s break it down: What exactly is the “zone of genius,” and how can you find yours?
Think of your zone of genius as your business sweet spot. It’s the unique overlap between:
When you’re in your sweet spot, you’re not just doing work that feels good, but you’re actually getting more done, growing your business, and enjoying the process. A lot of people can “get by” doing work they’re just okay at, but staying in your zone of genius helps you build a sustainable business you actually want to keep growing. So if you feel like you’re juggling tasks that drain you, or you’re just busy without real results, it’s time to find your zone of genius!
Why does finding your sweet spot really matter? When you work in this zone, everything else becomes easier:
Plus, being in your zone of genius often means better income. If you’re offering something you love and that clients need, they’re more likely to pay for it—meaning more growth, without the hustle.
Finding your sweet spot isn’t always straightforward; it’s a mix of self-discovery, trial, and error. But here’s a roadmap to help you start:
Think about the work you’re already doing. Which parts make you lose track of time? What do you look forward to doing? Pay attention to the tasks you genuinely enjoy, because they often point to your zone of genius.
Ask yourself, “What do people say I’m great at?” Think about the areas where others seek your advice or where you tend to excel without much effort. These are likely part of your sweet spot.
Do an honest check: Are you doing work that fills you up? Or are you just checking off tasks to keep the business going? Your sweet spot should feel meaningful and energizing. If you’re unsure, start paying closer attention to what you actually enjoy doing and what feels like a chore.
It’s easy to confuse burnout with a need for change. For instance, if you’re sleep-deprived or stressed out, even the work you usually love can feel harder. Make sure you’re not letting outside stressors cloud your judgment about what’s in your zone of genius.
What legacy do you want to leave? What do you want people to remember about your business? What impact do you want to make? Answering these questions helps you zero in on work that’s meaningful to you and aligns with your values.
Once you know your sweet spot, it’s time to set things up so you’re spending most of your time there.
When you’re in your sweet spot, you’re building a business that doesn’t just make money but also feels good to run. It’s where the balance between work and life becomes possible because you’re doing the work that matters most.
Finding your sweet spot is a journey, especially as a mompreneur with all the responsibilities you juggle. And whether you’re just starting out or already well on your way, knowing where you thrive can make everything else flow a little easier.
Here’s the truth: it’s totally normal for your sweet spot to change over time. So if you’re constantly experimenting or feel like you’re always on the lookout for “the thing” that lights you up, that’s okay! Some people call it “pivoting,” but it’s really just you finding your way and refining what you love.
Think about Jessica Stansberry, for example. A few years ago, she was all about helping people with blogs and tech. Now, she’s become passionate about video and helping people get into YouTube, and she’s thriving. Her journey shows us that your zone of genius doesn’t have to be one thing forever—it’s really about following your interests and figuring out how your talents meet a real need.
It’s tempting to think we need to “pick a lane” and stay there, but that’s not realistic—especially for those of us who love learning and exploring new things. Don’t feel guilty if your sweet spot changes as you go. You’re evolving, and so is your business.
Finding your zone of genius isn’t just about your business. It’s about making sure that life outside of work feels fulfilling too. Sometimes that means investing in hobbies, whether it’s sewing, hiking with your kids, or just having time for a good book. Those personal things are actually a big part of staying energized, and they can help you get clarity in business too.
If your business is steady and growing, it becomes a support system that gives you the freedom to play, explore, and recharge outside of work. That balance makes you more focused and fulfilled when you do work.
Ready to start finding or really living in your sweet spot? Here are a few things that can help:
Once you’re dialed into your sweet spot, it’s time to leverage it! Here’s how to make it really work for you and help your business grow:
Finding your sweet spot is a journey, and it’s okay if it takes some time. Just keep experimenting, stay curious, and be open to those “aha” moments along the way. Maybe you’ll even have one of those “aha moments in the woods,” like we talked about—those little realizations that sometimes come when you’re not even thinking about work.
The best part about finding your sweet spot? It’s not just about your business; it’s about creating a life you love, too. And if you ever need support along the way, remember, the Boss Mom community is always here for you!
