Most people spend more time creating content than marketing it, but we can’t build awareness or sell anything through content that’s not reaching our audience. How much time should we spend on creating new content? What percentage of our time should be focused on marketing on that content? How can we market our content effectively? In this episode, we discuss content management and marketing to build brand awareness and authority for business success.

80% percent of your results come from 20% of your efforts, and good, smart entrepreneurs see that 20% and leverage it. -Dana Malstaff

3 Things We Learned From This Episode

• We should be spending 20% of our time creating content that truly drives loyalty, excitement, clout, engagement to us and our brand. The other 80% of the time should be spent marketing that content.
• Most people spend 80% creating new content and only 20% marketing that content. If we spend most of our time creating content rather than marketing it, we won’t have enough time to make sure people see, engage and opt in to that content.
• In order to market our content effectively, we need to have a good content strategy. When we build our content strategy around the core pieces of content we create, we can better leverage the marketing for that content.

We tend to feel like we’re doing things the wrong way when we’re having difficulty nurturing people to buy from us, but most of the time it’s because people don’t know we exist. We need to spend the majority of our time marketing our core pieces of content rather than creating tons of new content that is not marketed enough. When we spend more time marketing our best content, we can build brand awareness and authority through consistent and clear messages that are engaging and that lead to conversions.