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Episode 303: Nurture Your Business: How to Build Authority Through Content

  Our use of content shouldn’t be about publishing just for the sake of publishing– it should always be strategic. Why is it so important to leverage your content to increase your authority? What are the aspects of authority that you have to earn with your audience? How does it benefit your business as a […]

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Episode 301: Nurture Your Business: Creating Opt-Ins that Convert

A lot of entrepreneurs feel lost in the forest of the online world of opt-ins, freebies, and content upgrades. Why is it so important to put your opt-in in the context of your larger business strategy? How do you make sure the opt-in actually converts? On this episode, I talk in-depth about 5 tactics that

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Episode 295: Nurture Your Business: How to Leverage Your Thank You Pages

On your website, a “thank you page” should be the first thing a person sees after they’ve said “Yes!” to you about something. If we fail to provide them with more ways to interact or connect with us, we’re missing out on a huge opportunity. We want to guide people to the next step while

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