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Episode 325: Nurture Your Business: How the Pie of Engagement Will Change How You Do Business

It’s hard not to get caught up in who is engaging in your community and of those that opt into your list and buy your programs who is really engaging and getting value.  We spend a lot of time focusing on the wrong people and on the wrong content because we don’t understand the pie …

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Episode 323: Nurture Your Business: Understanding Your Ideal Client Scale

When you get into business, you’re often told that you need to know your ideal client avatar. However, when you focus on one specific group, there’s so much you miss. Why is it so important to have a scale of your ideal clients? How can knowing your scale help you craft your marketing? On this …

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