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marketing

Can evergreen actually make as much money as live launches?

We have all been led to believe that live launches are a better marketing model than evergreen. However, there are many things involved in live launches that make it difficult for mom business owners to be successful and actually make the money they want. We’ve seen the few entrepreneurs online that make live launches look …

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Episode 391: Nurture Your Business: 6 Reasons Why You Should Love Facebook

  Some business owners are critical of Facebook for having bad intentions, but if you look at it carefully, Facebook actually wants everyone to succeed. How does Facebook’s transparency work in our favor? What targeting tools does Facebook have that makes marketing easier for us? How do Facebook groups help us with engagement? In this …

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Episode 23: How to Be Authentic in Your Marketing, Lead by Giving Value & Create a Legacy w/Bob Heilig

Many entrepreneurs design their business from the position of scarcity, and it’s evident in the way they promote themselves and their products. How do we shift our business strategy from wanting to win to wanting to help other people? When we have a product to sell, why is it so important to avoid being too …

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Episode 19: The Power of Experiences in Marketing w/Michael Stelzner

In a world that’s become so hyper-virtual, people still want a face-to-face, in-real-life experience that inspires them and gives them memorable moments. How did Michael Stelzner lean into this and build social media’s most well-known conference? Why is it so important to focus on doing less things, excellently, over more things done moderately? How do …

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Episode 368: Nurture Your Business: Is Your Content Calendar Actually Hurting Your Business?

Many of us spend a lot of time in social media, but we don’t actually know what we’re getting from it. As a result, the content we put out ends up achieving very little or nothing. What are two of the biggest mistakes people make with their content calendars? How can our content calendars actually …

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Episode 10: Touching People’s Lives and Growing Your Business Through Gratitude w/ John Israel

Showing gratitude changes lives, and it could change your business as well. What is genuine gratitude, and how do we show it? Why do people care about our “why”? How can sending cards grow your business? In this episode, John Israel talks about how he made showing gratitude central to his business.   People don’t …

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Episode 318: How to Go From Fear-Based Marketing to Putting Love at the Core of Our Messaging w/Michele PW

  The rules of traditional direct response marketing require us to push on our prospects’ biggest fears and negative emotions. How is this messaging confusing to the consumer? How can we tap into the right kind of emotions? Why is it so valuable to know what’s keeping your ideal client up at night? On this …

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Episode 302: How to Build Marketing Relationships w/NJ Rongner

Relationships are the lifeblood of people and business. How can you go about building more strategic partnerships that can be mutually beneficial? How do we decide where to put our energy when we’re developing relationships? What are some of the mistakes we make? On this episode, NJ Rongner shares on the importance of building and …

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