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authority

Episode 349: How to Boost Your Authority and Build a Larger Client Base Using Media Appearances w/Christina Nicholson

  Media appearances aren’t just for celebrities and big companies. Small businesses can leverage them as well. What are the first steps we should take towards exposure in the media? Are a few appearances enough to generate leads for years to come? How does the media cycle impact the number of times we need to …

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Episode 333: Nurture Your Business: Three Ways to Turn Podcasting into Speaking Engagements w/Matt Johnson

  Podcasting is a great way to build a relationship with your audience by giving them something more than a blog post to connect with. How can you use podcasting as an authority builder, and why should you be more than just an interviewer? How can feedback on your podcast help you in other ways? …

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Episode 303: Nurture Your Business: How to Build Authority Through Content

  Our use of content shouldn’t be about publishing just for the sake of publishing– it should always be strategic. Why is it so important to leverage your content to increase your authority? What are the aspects of authority that you have to earn with your audience? How does it benefit your business as a …

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