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Episode 24: How to Apply Storytelling to Our Business w/Jeff Bartsch

  Entrepreneurs can learn a lot from stories and storytelling. Is there a way for us to apply storytelling to our businesses? How do we find our story to tell? On this episode, I talk with television editor and online video content expert, Jeff Bartsch, about how to tell stories and leverage them to make …

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Episode 378: How to Leverage Vertical Video & Messenger Bots to Create Relevant Content For Our Audiences w/Marki Lemons-Ryhal

Social media is the most powerful way for us to get in front of more people and reach more of those who might want our services or products. How do we create content that moves the needle for our businesses in a meaningful way? How much of ourselves and our lives should we be putting …

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Episode 368: Nurture Your Business: Is Your Content Calendar Actually Hurting Your Business?

Many of us spend a lot of time in social media, but we don’t actually know what we’re getting from it. As a result, the content we put out ends up achieving very little or nothing. What are two of the biggest mistakes people make with their content calendars? How can our content calendars actually …

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Episode 18: How to Sell Successfully from the Stage & Win Our Ideal Clients w/Pete Vargas

Getting speaking engagements is a big deal for entrepreneurs because it does amazing things for our reach. How does speaking solve many issues in the space of lead generation and marketing? What does it take for us to build a system that leads us to the stage and also allows us to scale past it? …

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Episode 360: Nurture Your Business: The 3 Keys to Pitching Yourself for Podcasts

Appearing on podcasts is a great way to establish ourselves as experts and land more clients by reaching people in need of our help. How can we find a niche that’s right for us? What kind of podcasts should we pitch? What should a pitch look like? In this episode, Matt Johnson shares how to …

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Episode 350: How to Build a Subscription-Based Business from Home w/Julie Ball

  Subscription programs are rising in popularity, but it’s a model that works better for some than others. What’s the best way to test the waters before launching products? What are the two business models that work for subscriptions? What types of subscription businesses are more likely to succeed? In this episode, Julie Ball talks …

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Episode 349: How to Boost Your Authority and Build a Larger Client Base Using Media Appearances w/Christina Nicholson

  Media appearances aren’t just for celebrities and big companies. Small businesses can leverage them as well. What are the first steps we should take towards exposure in the media? Are a few appearances enough to generate leads for years to come? How does the media cycle impact the number of times we need to …

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Episode 312: NJ Rongner on How to Validate Ideas and Launching Her New Podcast

  Launching a new podcast requires a lot of dedication and discipline. How do you make sure your idea is good enough to get people interested? How do you balance between promoting your guests and making sure you’re getting unique stories? On this episode, blogger–and now podcaster– NJ Rongner is back to talk about launching …

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