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How to Stand Out and Get More Clients

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When it comes to standing out in our markets, we tend to think of things like social media marketing as our first port of call. However, while being visible online is important, it’s not the first step to cementing our place in the market, creating a framework is.

Whether we refer to it as our framework, model, or system, being known for what we do and how we do it is the key to standing out in our ideal clients’ eyes. The question is, how do we create a model worthy of being spoken about in the first place?

What does a successful system look like? Is there a central blueprint we should all be working from?

In this episode, you’re invited to a Nurture to Convert training session on establishing effective business frameworks that clients will remember us by.

“Every person with a multimillion-dollar business has a system that shows, step-by-step, how to get results every time.”

-Dana Malstaff

Three Things You’ll Learn in This Episode

  • Why defining our system is non-negotiable in sales
    Each product we sell takes our clients from point A to point B. As the suppliers, we have to be able to pinpoint exactly what each of those points looks like, and what it takes to get there.
  • How to identify our process, step by step
    Our plans shouldn’t be too elaborate, in fact, they should be simple enough to sketch on the back of a napkin in a matter of seconds. From Venn Diagrams to pyramid charts, there are a ton of ways to do it, but the most important thing is to find what works for us.
  • Why talking about our frameworks is more important than we think
    We have to talk about our business model anywhere and everywhere, from social media to offline engagements. The only way we’ll become famous for our processes is if people know we’re the ones behind them.


This Show was Made Possible By: 


Welcome to the Nurture To Convert Society, the preferred membership for driven women entrepreneurs who want a predictable way to scale your business to those consistent four figure months.

Get ready to simplify the ENTIRE process of how you engage and create content for social media. Position yourself as a leader and authority in your space. Make unique content, create A-HA moments for your audience in such a natural way you will connect and convert in no time. It’s literally the same strategy that we used to build the Boss Mom Brand and we are seeing women everywhere starting to get the freedom they deserve…both time and financial freedom.


And if you always feel like there isn’t enough time and you can’t handle one more thing. Then you need to get our free training on “Exactly how to structure your time so you can consistently grow your business in less than 15 hours a week”

It will give you permission to stop doing a few things and give you the exact weekly schedule to grow your business in less time. And I’m a mom of two so I know how precious time is, and how unpredictable life can be.

Grab the free training at www.boss-mom.com/time

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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