Screenshot 2023-12-11 at 11.03.47 PM

How to Reignite Your Creative Passion with a Niche Side Hustle w/Stacey Ogden

Stacey Ogden

Wish you could get your content seen more?

Wish you could get your content seen more?

Grab our 63+ engagement-boosting questions you can use right now to attract your ideal person and get them excited about you and what you offer.  Grab them here!

One of the ways we create a more fulfilling and joyful life is through a career that we’re passionate about. That said, it can be difficult to get excited about the work we do when it feels like an obligation or a chore. 

When we actively choose to do something, we will feel fired up for it more consistently. Having a side hustle is a great way to refresh our love for what we do in a meaningful way. To make it even better, we need it to be specialized or niched down. 

How do we go beyond something general, to a side hustle in a great niche? Why does this help us feel more fulfilled at work? 

In this episode, CEO of Side Hustle Teachers and Founder of the Edupreneur Academy, Stacey Ogden shares how to start a niched-down side hustle that reignites our passion for work.


Don’t make the mistake of trying to talk to everybody. Your business should be what you want it to be, not just what it can be. -Stacey Ogden


3 Things We Learned From This Episode


  1. How to narrow our focus to only the people we’re excited to serve
    Many people struggle with wanting to help everyone. But if we want to create successful businesses, we have to narrow down our focus because it helps us connect with people who really love what we do. 
  2. How to stop apologizing for not helping everyone
    To create a niche, we have to narrow down the group of people we want to serve until we have a clear picture of our ideal client. Once we’ve done that, we have to be unapologetic about what we offer and what we don’t. 
  3. How to build a referral network to help the people who aren’t in our niche
    It can be difficult to say no when someone outside our niche asks for our assistance, but we can still help the client without broadening our scope. Building a referral network allows us to say “Yes” by introducing other products and services, without getting off track in our side hustle.


Guest Bio- 

Stacey Ogden is the CEO of Side Hustle Teachers and founder of the Edupreneur Academy.  She has built a community of more than 4,000 educators supporting each other on their entrepreneurial journeys and helped dozens of teachers start and grow profitable side hustles, all while maintaining her full-time teaching job.  That’s right – she walks the talk.


To find out more about Stacey, head to:






Stacey’s Edupreneur Academy is a membership program for teachers who want to start or grow a side hustle while still being the boss in the classroom. Learn more at members.sidehustleteachers.com

Show Sponsor


Welcome to the Nurture To Convert Society, the preferred membership for driven mom entrepreneurs who want a predictable way to scale your business to those consistent four figure months.

Get ready to simplify the ENTIRE process of how you engage and create content for social media. Position yourself as a leader and authority in your space. Make unique content, create A-HA moments for your audience in such a natural way you will connect and convert in no time. It’s literally the same strategy how the Boss Mom Brand was built. And now it will be yours!


Connect With Us

Learn more about the Boss Mom Academy here

Stacey Ogden - Vertical
Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.