Welcome to the Nurture To Convert Society, the preferred membership for driven mom entrepreneurs who want a predictable way to scale your business to those consistent four figure months.
Get ready to simplify the ENTIRE process of how you engage and create content for social media. Position yourself as a leader and authority in your space. Make unique content and create A-HA moments for your audience in such a natural way you will connect and convert in no time. It’s literally the same strategy Boss Mom Brand used to hit 6 fig in 8 months. And now it will be yours!
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Society Annual Pass - $282 
Get a whole year for 50% off!
By checking this box you will be charged $235 in addition to the $47 to equal $282. This will get you the Annual Pass at 50% off and secure your spot in the Nurture to Convert Society for the next 12 months.
NOTE: If you selected to get the NTCS Annual Pass ignore the 'Next Charge Date'. As soon as you join our system will see you joined the Annual Pass and will delete your monthly subscription and you will be good to go for the whole year.
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Monthly Membership
Access to Society Facebook Group
Access to Nurture to Convert System
Access to 40+ courses in vault
Access to workbooks, training & mo
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The Nurture to Convert Society is a month to month membership and you can choose to cancel at anytime. If you choose to leave then you will have access through the end of your last pay period.
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Here at Boss Mom we are big believers in two things.


Surrounding yourself with like-minded women that are all building their business...and raising a family at the same time. 


Keeping your business simple with a sustainable system that allows you to grow without taking up more of your time. 

That’s why we created the Nurture to Convert System

We took everything we learned from running Boss Mom (and working with hundreds of clients) and created a simple plan that anyone can implement to see consistent growth and consistent revenue.

I know how it feels...

You feel like you're stretched too thin, and you feel uncertain about what you should be doing each day.

You’ve put in all this time, effort and energy and aren’t seeing the results that you want.

You're deflated. You're kind of tired (ok, exhausted) and you're just not sure what to do next.

You feel like you’re never caught up (with the laundry, with the client work, with the posting to social media.)

And let's be honest, as mom entrepreneurs, you're already spending half of that mental effort with your family and keeping your kids happy most of the time, right?

Or maybe you're a little all over the place - full of ideas but lack the focus and the know-how to really get things off the ground in your business.


Do work you enjoy and make an impact in the world, but you do it on your terms - without the burnout

Finish the program you were going to try and sell

Not have to worry about where your next client is coming from

Still have loads of time to be present with your family and feel guilt-free

Live a life free from the hustle and hour-long work commutes

Choose your hours, your busy seasons, and your slow seasons
- with intention.

Shift from struggling in your business to smooth sailing

Hang out with your kids more and put in less work 

Support your family with your business

That's What I Want For You

I know you. I see you. I was you.

You’re smart and capable but it really frustrates the heck out of you that it's not working out the way you thought. (and certainly not as fast as you want)

You have gotten a client or two here and there. But it feels like an endless hustle to get them consistently without putting in a ton of time and effort.

You've had some success with getting clients. You've decided to create something sellable; you went to launch it and it just didn't get you the results you want.
That's why we built the...
So What's this whole NURTURE TO CONVERT SOCIETY anyway? So glad you asked...

Build Authority

Learn how to establish your authority even when you are in the beginning stages with the authority framework. Get clear on establishing your key opinions, know what you stand for and what your known for; seed your offerings so they become familiar with your audience

Create Content

Learn what 99% of what online entrepreneurs never seem to do but the ones who do, quite frankly WIN. You’ll have access to this technique once you’re inside! It’s a simple and clean process that takes your audience on a free to paid journey; nurturing them along the way that leads to sales the way we all dream about – quickly and naturally.

Leverage Social Media

Learn the EXACT methods to instill a sense of belonging and community that your audience craves. Understand how to build and grow your communities to explosive levels while being able to manage it comfortably and with ease...and profit.

Grow Sales

Learn what your growth strategy should look like, how to conduct fitting calls, how to overcome objections with phone sales, how to create free trainings/webinars, how to get people on your email list, and even promotional email training.

You want to build that KNOW, LIKE and TRUST factor that leads to sales?


With The Nurture To Convert System the secret ingredient is the proven proprietary formula created and perfected by Dana Malstaff, powered by the Boss Mom


The formula is so simple that if you follow these 6 steps over and over again in every part of your business you will...

  1. Connect to your audience in an authentic way
  2. Serve your audience in a way that organically gets people to know, like, and love you

Which naturally leads to conversions, sales, and clients… that seek you out and turns them into repeat customers and raving fans who will refer you to their friends

The Nurture To Convert Society will take you through each phase of the system with the ultimate goal to get you to consistent 2-3k months in a predictable and meaningful way.



Ready to find your business bestie? This community will be the resource that's always there when you need it and loves you for who you are.

Inside the private Facebook group you get to ask all the questions and get all the answers. Dana goes live regularly to answer your exact questions from inside the group!



  • Templates (email, Trello boards, Sales Pages, etc)
  • Quick hacks to give you ways to grow your following and get more clients
  • Walkthroughs of other people’s sales funnels to show you what works and how to apply it to your own business
  • Training on how to use the right tools for your business
A few nice words from people who dig us
... and we think they're pretty cool for talking about us too
Note: The Society used to be called the Vault
This comment from Amy isn't about the vault...but when someone awesome says nice things about you, you just can't help but add it on the page for some extra clout. 

And what about those times when you feel stuck, overwhelmed, scared, frustrated, unsupported...

It happens to me all the time... and I find a few minute pep talk is all I need to get back on track....you might need that too...so we made a 'Get Unstuck' section. They are short audio files you can listen to at anytime to get you back on track.

Feeling Imposture Syndrome hit

Not knowing what to focus on that day

Feeling unsupported by family

Feeling like there is no time to work

Feeling like giving up

You didn't get that sale or client


  • Wasting time on social media
  • Never being able to step away from your computer

  • Hustling for clients 

It’s time for results.

You have a big beautiful brain, and we want the Society to help you make a big impact in this world...AND create the financial freedom you want. Join the Nurture To Convert Society  today and let's put your ideas to work and get you results.

They say it takes a village to raise a child – the same can be said for business. When you join the Society, that village is in the form of other moms who are in various stages of business. You will learn as much from your network as you will inside of the program. You have the opportunity to form lifelong friendships with other boss moms, collaborate, get accountability, and so much more.

Why is Dana the best person to teach you all of this?

Boss Mom was born in 2015 because I had spent the previous 2 years feeling alone, isolated, and guilty and finally decided to change the way I looked at my life and my business.

I needed a support system of other mom entrepreneurs to help me feel a little less crazy and what ended up happening was a movement that can't be stopped.

There are millions of moms out there with big beautiful brains that can't help but create businesses. There is a spark inside of us all that wants to create an impact in this world, and at Boss Mom, we want to fan that flame.

Boss Mom isn't just about having business & babies, it's about embracing the complexity of our lives and not feeling guilty that we not only want to be amazing parents but amazing entrepreneurs and leaders.

Boss Mom is about coming together to help each other rise up and become whom we want to be, and achieve anything we can dream up.

Boss Mom is about creating a judge free space where we can cry one minute, and come up with a brilliant idea the next.

I may have started the Boss Mom movement when I wrote my first book, but it has grown into something more amazing and life-changing than I could have imagined.

If any of this has resonated with you, then you have found your home
and we welcome you with open arms and a huge high five.

Can't wait to meet you,

She's totally legit!

Working with Dana is like having a marketing genius fairy in your pocket. - Mallory Majcher


When I look back at my entrepreneurial journey, a few days stick out as critical turning points. The most recent was the day that I spent with Dana Malstaff in San Diego. Not only was it massively impactful for my business but it was personal, engaging, and fun.
- Bevin Farrand


Whether it’s navigating social media, or developing strategic marketing and communications plans that pay off in a big way, Dana has got you covered. If you’re looking for no BS results, you can’t go wrong with Dana as your co-pilot. This gal’s got the chops! - Psychological Thriller Author, Aran Jane


Dana is a business guru. Every time we speak, I have more clarity around how to attract, retain and support clients, with clear specific steps needed to move forward. Dana gets your business, the impact you want to make and helps you fit this within your family priorities.
- Laura Garwood


What you might not know is that the brilliance you experienced is not an isolated event. That just IS Dana. The genius never stops. I’ve had the pleasure of experiencing and continuing to experience Dana’s 1:1 coaching firsthand, and it’s been one of the most positive experiences of my life, and certainly THE most positive experience in my business. - Charlena Smith


If it wasn’t for Dana we would have given up on our business a long time ago. We spent years trying to navigate the confusing mess of online platforms and processes and all we had to show for it was a business in a rut with no clear way out. We were literally a day away from throwing in the towel when we scheduled a coaching call with Dana. We can’t recommend her highly enough! - Sean and Caroline Allen 


Thanks to Dana the ideas in my book are far more clear and compelling, and the launch was smooth, effective, and successful. There is simply no one I would rather brainstorm with. - Matt Johnson, Podcast Agency Owner & Author of MicroFamous

You get to climb your own ladder - because you built the ladder, mama. 

The Nurture To Convert Society is an experience that goes beyond "building a business" 

It's about creating a financially rewarding, time-freedom based lifestyle doing work that lights you up and puts motherhood and the kiddos first. 

Around here, we teach moms how to build businesses that they love while making it financially viable. 

Build a business that is guilt-free, because it’s only a matter of time before those kiddos get sick, need extra snuggles, or you find yourself smack dab in the middle of soccer season.

The Nurture To Convert Society is more than just a membership and coursework.

We are a community.

We are a movement
and I can't wait for you to join.

You got this far down the page...come on...do it...
join the Nurture to Convert Society and let's grow your business together using a system specifically built for Boss Mom's just like you. 

Frequently Asked Questions
What is the refund policy for the Society Membership?
The Nurture to Convert Society is a month to month membership and you can choose to cancel at anytime. If you choose to leave then you will have access through the end of your last pay period.  
Will you add content to the Society each month? 
The Nurture to Convert System has 4 steps and each are their own course...plus there is already over 40 courses in the Vault Bonus section already so there is plenty to keep you busy and provide support. That said we will be adding to the Vault. We do not have a formal schedule, however, we will be continually adding additional templates, hacks, one minute trainings, and walkthroughs to help enhance the value of the vault each month. 
Is there a private Facebook Group for Society members? 
You bet we have a Facebook group for the Society. You will have access to the group for as long as you are a member. You even get to join during your trial period. 
How do I know the Society is a good fit for me? 
If you are a mom building an online business and you want to grow your business to steady 2k-5k months (and beyond) then this is a good membership for you. 
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