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Should you follow marketing trends on social media?

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Social media often feels like something that diverts our attention and causes us to do more than we need to, but there’s no denying that it has value in growing our businesses. 

The challenge is, there are so many social media trends constantly coming at us, it’s hard to know what to take action on, and what we don’t need to be paying attention to. 

How do we identify a trend that’s worth following? In this episode, I’m going to share a simple way to decide what social media trends we need to be focusing on.

Instead of looking at trends, look at what feels right for you, authenticity will always shine through.

-Dana Malstaff

Three Things You’ll Learn in This Episode

  • Marketing trends vs. marketing truths
    What is the connection between human behavior and the trends that stick?
  • How to identify a trend on its way out
    Is the best time to pick up a trend at the beginning or towards the tail end?
  • If the dancing and pointing TikTok trend will be around forever
    What social media trends do I see sticking around for years?

 

This Show was Made Possible By: 


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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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