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Search Results for: episode 36

Do Sales Differently: How To Bring Clarity, Communication And Commitment To Your Marketing w/Dorothy Villeneuve

Marketing and sales is all about making choices. People either excel or fail because of the choices they make, so we have to be sure we make the right ones. When it comes to marketing, are women generally better at certain aspects of it? Is there a feminine advantage? Can people actually shift our perspective […]

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What the Heck Does Being ‘Authentic’ Actually Mean?

Everyone’s always talking about authenticity, and how we need to be more authentic in our lives and businesses. But what does that really mean? Authenticity is key, but we actually need to know what it looks like to make sure it shines through.  Can we be strategic about authenticity? Are there steps that we can

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Mark Schaefer on the Business of Belonging & Why Community-Driven Brands Win

When it comes to marketing, the world isn’t craving more cutthroat strategies, spammy ads, heavily branded content or TikTok dances. People are yearning for a sense of belonging and community – a safe space for them to be true to themselves.  From a brand marketing perspective, there’s a rock solid business case to put community

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How to Turn Your Business Into a Multi-Million Dollar Brand w/James Christianson and Otto Schulze

To many of us, turning our businesses into a million dollar brand is nothing but a pipe dream. Without the proper support, finance and safety net, it can feel too far out of reach. Fear of failure holds us back and stunts growth and taking our businesses global seems impossible. How do we reinvent our

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10 POWERFUL SOCIAL MEDIA STRATEGY TIPS FOR MOMS IN BUSINESS

As a mom in business, you may wonder, “do I really need social media strategies to help my business grow?”. After all, you’re already busy enough making your 8th snack for the day and serving your clients without having to worry about posting on Facebook or Instagram! The short answer is that a social media

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What Types of Messaging Should Your Business Be Sending? (It’s Not What You Think)

As a business owner, it’s important to understand the different types of messaging and how they can achieve the desired results. The message you send out to your target market will determine whether they purchase your products or services, recommend you to others, or partner with you. You want to put some thought into the

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Why Decluttering & Creating Space is the Greatest Gift Moms Can Give Themselves w/Krista Lockwood

Moms are notorious for letting clutter crowd our space. We rarely feel like we have our own dedicated space in our homes, and we’re always looking for a tiny nook and cranny to work and run our businesses.  Decluttering isn’t just about having a cleaner, more organized house, it’s about creating the space that supports

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We Have to Stop Believing That Raising Teenage Girls Is Difficult w/Dr. Michelle Deering

If you have daughters, you’ve had at least one person say that they are going to be difficult in their teenage years. There are so many cultural stereotypes around teenage girls, and I’m tired of people telling me what kind of person my daughter will be. Where does this negativity come from? How do we

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