Everywhere you look it seems like someone is offering a new idea or solution to help your business reach the next milestone….but you feel clueless as to what the best solution is for you.

YOU WANT TO FEEL CONFIDENT IN WHAT YOU'RE CREATING and actually reach the people you're trying to serve
...but instead, you feel lost and isolated trying to figure out what you’re doing wrong and how to fix it.

You’re ready to find focus and clarity, create raving fans, start making more money than you spend (a lot more!) and steadily grow your business without feeling chronically overwhelmed and overworked.


Well, you don't have to do it alone, and while you have a unique path, there is a framework that can help guide you through the process of raising a successful business. 



As a mom and entrepreneur who has coached hundreds of other amazing Boss Moms just like you, I know how tough it can be to figure out what the heck you’re doing in your business and how to help it grow.

YOU DON'T NEED A MILLION MORE SOLUTIONS OR IDEAS because you’ve already got more than you know what to do with.

And you don’t need another course or program or expert telling you how to uplevel one small part of your business. You need someone who can see the whole picture and help you execute the right things at the right time.

What you need is someone to guide you through a process of….

  1. Clarifying your objectives
  2. Making decisions
  3. Taking action
  4. Creating momentum
  5. Achieving results


(If you have discovered that you are standing on top of your desk with your fist in the air, nodding your head, then keep on reading.)


I do have a solution that will give you the support you need to move your business forward and get results

Introducing Raising Your Business™ which will help you transform the way you’re (you guessed it!) raising your business in a holistic, comprehensive way.

A 10 point path that will guide you through all of the important components of running and growing an online business.

The program is all about showing you how to think through each decision in your business, create the right programs and content in the right order, grow your brand, and automate your business.

If you are sick of feeling like you are spinning your wheels and want to actually get some traction in your business, then this program is going to help get you there.

Wouldn’t it be nice to have….


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You’ve taken the time to answer the important questions and map out a creative entrepreneur business plan that actually works for you.



You have a community and guide to support you when those moments of doubt creep in, or you just need help thinking through your next big move. 



You’ve figured out how all the puzzle pieces of your business should fit together to accomplish your goals and you know what to do next to get you there.



You’ve got amazing business besties who will support and encourage you while holding you accountable to getting things done. These women get you and know what it means to be a Boss Mom.



You stop questioning yourself, leverage your strengths to ensure your success, and dive in head first with excitement. (ok maybe a little fear too, but that's totally normal)




You’re creating momentum, seeing success and growing in a scalable and sustainable way.

Raising Your Business™ has everything you need to raise and nurture your business in the right way, in the right order….

which is exactly what I’ll bet you didn’t know you needed.

Check out what Erin Kendall of FitMomGo has to say about Raising Your Business...


Check out what Emily Baker of Ask a Lawyer Now has to say about Raising Your Business...

So what exactly are you getting?

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Lifetime Access to 10 In-Depth Lesson Modules

My desire in creating Raising Your Business™ was to give you a step-by-step roadmap to guide you through each elemental part of creating, growing, scaling and automating a highly successful business - without all the guesswork. Each module is filled with TONS of video lessons, workbooks, cheat sheets, bonuses and so. much. more. When you enroll you’ll gain lifetime access to this 100% online course, accessible anytime, from any device, so you can start learning, working and growing right away and keep coming back to it time and time again.

$1997 value



Exclusive Membership to a Private Facebook Community

Our amazing Raising Your Business™ Facebook group is filled with other amazing Boss Moms from all over the world working toward a common goal - raising and nurturing wildly successful businesses. This group is like having access to your very own mastermind - a space where you can share your journey, ask questions, brainstorm and build relationships (which is honestly PRICELESS).

$397 value


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Access to 12 Monthly Group Ask Me Anything Calls

As if this course weren’t already enough to completely blow your mind, you get access to a monthly Ask Me Anything call where we can brainstorm and work through your challenges in your business. We have already been doing these calls for a while and these are super impactful and an ability to get coaching help on the spot.

$3600 value


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Your Very Own 250+ Page Workbook

You will get access to all of the worksheets for the program in their digital version, but you also get a printed workbook mailed right to your home. This allows you to jump in and work through the course without having to print a page.

$97 value


Here is what Natalie had to say...

I came into the Boss Mom community 14 months ago and quickly had a connection with Dana. She genuinely wanted to help my business and push me beyond what I could see for myself at that moment. Over a year later, I'm proud to say that she believed in me, shared techniques that built my business and altered my vision for my career that transformed my families future. Today, I can say that I'm a product of Dana's mind and heart and am annually providing more than 6-figures for myself and family. - Natalie Gingrich


Here’s the full breakdown of everything we’ll cover...


Module 1: Your Path

Before you dive into the heavy lifting of launching offerings and building sales funnels, it’s important to lay a solid foundation that will help you define a direction, establish a focus and know exactly what it is you’re working toward. In this module, you will dig deep, hash out the nuts and bolts of your business vision and map out your specific business plan. This is the part of raising a business that will make all your future actions purposeful while giving you clarity and confidence and ensuring you get on (and stay on!) the right path as you move forward.



Module 2: Your Ideal Client Scale

As you continue to work through the process of discovering what you’re doing, why you’re doing it and how you’re doing it, it’s important that you uncover who you’re doing it for and where people fall on your ideal client scale (so you can serve them best!) In this module, I’ll walk you through building your ideal client scale which will help you see who isn’t ready for you, who is ready for you, and whether you can bridge the gap between the two.



Module 3: Your Movement Manifesto

A monumentally huge part of building a successful business is how well you clearly define and communicate the movement behind it. Your movement manifesto and story will be key to not just getting you (and others!) excited about what you’re doing, but they will also help you figure out the right words to connect with your tribe and inspire them to action. Every word you uncover in this module is going to help you go out into the world and create content that resonates with people, effectively growing your visibility, your tribe, your credibility and your profits.



Module 4: Your Free to Paid Journey

With a clear understanding of your business plan, ideal client scale and movement manifesto you’re now you’re ready to map out exactly how you will nurture people along a journey from taking in all the free content you put out into the world, to actually paying you for what you do! In this module, you’ll work through a series of exercises that will help you brainstorm and make decisions about what your free to paid journey will look like, and how to strategically create and market the right things, at the right time, in the right order.



Module 5: Your Offerings

As you move out of the planning and mapping phase of raising your business, the next phase is all about bringing your big, beautiful ideas into the world to share with your people! In this module, you’ll be guided through in-depth exercises that will help you determine exactly what kinds of offerings you will create and what kind of structure they should have. You’ll learn how to create offerings that actually generate revenue, how to translate your offerings into forms of passive income, and how to serve your ideal client in the best way possible.



Module 6: Your Seamless Sales Funnel

Sales funnels can feel a little scary - but they don’t have to be! In this module, you will learn all about what a sales funnel is and actually create one that works to bring in consistent revenue for your business (yay!) Since you’ve already outlined the framework of your funnel (your free to paid journey) now all you need to do is actually build it. Together we’ll walk through creating an irresistible opt-in, email sequences that make your tribe fall madly in love with you, and choosing the right tech tools to set your sales funnel up seamlessly so it can work hard making sales every day - so you don’t have to!



Module 7: Your Marketing Plan

Marketing can feel like a big, overwhelming animal to tackle since the world of marketing seems to change every. single. day. But it doesn’t have to be crazy complicated! In this module, we’ll break down your marketing plan into four main components: your buzz plan, your visibility plan, your sales plan and your launch plan. When you’re done, you’ll be ready to strategically share your message and what you have to offer the world in a way that converts like crazy and helps you accomplish everything you want to in your business.



Module 8: Your Content Strategy

In a world where content is king, it’s important to map out an effective content strategy to connect with your ideal client and give them truckloads of value that will turn them into ravings fans who eat up everything you have to offer. You’ll uncover how your content should strategically feed into your funnels, set up a streamlined editorial calendar, and discover the options you have to choose from when deciding exactly what kind of content to create.



Module 9: Your Social Media Strategy

In case you hadn’t noticed, social media is kind of a big deal. Which means you need to be leveraging it to connect with your people and grow your business! In this module, I will teach you how to create and execute a social media strategy without exhausting yourself by trying to be everywhere and doing #allthethings. Instead, I’ll walk you through mapping out your social media objectives, choosing which platforms to utilize, how you’re going to leverage those platforms and how to package it all up into a nice, well-oiled social media machine to grow your business.


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Module 10: Your Systems & Automation

Systems are especially helpful for making things happen more effectively and efficiently in your business, which means you are making more money in less time (because let’s not forget, time is money!) And automation is amazing because it means you can make money and get things done while you sleep! In this final module, you’ll discover just how you can systemize and automate your business to scale to new levels, allowing you enjoy the kind of lifestyle you’ve been craving.

GOING TO THE BOSS MOM RETREAT? You might be eligible for a special discount code of up to $300 off...just shoot us an email at

WANT TO GO TO THE RETREAT? We have an amazing bundle that will blow your mind. How does adding your Retreat ticket to your monthly payment plan sound? CLICK HERE TO FIND OUT MORE.



Have your partner listen to the audio below. I spent 11 minutes walking through my background, the program, how to know it's a good fit, and everything your spouse wants to know to feel confident that this is a good decision for you and your business.



As an entrepreneur who is new to the online space, I have gained amazing clarity and insight by investing in Boss-Mom's RAISING YOUR BUSINESS program. While the online components of the RYB course, such as Dana's videos and walkthroughs, are extremely valuable -- for me it's the workbook that's the game changer. It's a treasure trove of applicable knowledge that builds upon itself and allows you to have a plan that guides you seamlessly through business branding, content creation, marketing strategies, and ultimately a successful product launch. The other great thing about the RYB workbook is how applicable it will be time and time again -- I know as I go forward with my business, I will be bringing these tools with me (and using them). I'm so glad I chose to invest in both my business and myself with RAISING YOUR BUSINESS from Boss-Mom.

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And then there are all the glorious bonuses (because I just can’t help myself!)

FREE ACCESS to my Live Four Hour 2018 Planning Masterclass

On December 12th from 11:30 am pst to 3:30 pm pst you will be able to join me live as we break down your goals and plan out 2018. This will be a dedicated space to not only get a plan in place but to ensure it's the right plan for you and your business so that you can jump in and maximize your business results next year.

$197 value

A FULL YEARS ACCESS to the Boss Mom Vault

Since you just invested in the Vault, we will refund your initial payment and give you full access for a year for free. That means you get access to pretty much everything I create all year long, plus lifetime access to the Raising Your Business program...yay.

$320 value

FREE ACCESS to the Campaign and Swipe Emails for this Launch

If you wanted to see how a launch works then you are in luck because I provide the outline of this entire campaign for the Vault and Raising Your Business so you can see behind the scenes of how it works and duplicate it for your own business. Clients pay a premium to get access to this kind of information, but you get it for free.

$997 value

But wait….have we had the pleasure of meeting yet?

Hey there, I’m Dana! I’m a wife, mom of two, author, podcaster, business and content strategist, blind spot reducer and movement maker living in sunny San Diego, CA.

A few years ago I started Boss Mom because I was sick of feeling guilty for wanting to nurture a family and raise business at the same time, wondering if maybe I couldn't be a good mom if I didn't want to stay at home and be with my kids 24/7.

When I finally recognized that being an entrepreneur actually makes me a better mom because I’m staying true to myself and pursuing my passions, the world began to open up.

I realized is that it's not our job to sacrifice our lives for our kids, but instead to show them what a good life lived well looks like.

As I figured out how to run a business and be a mom at the same time, I wrote the book Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro and the Boss Mom Movement was born.

We all have different goals, desires, and ways of leading our lives, and we should all value that unique journey.

Ultimately, we are women trying to be good parents and good business owners at the same time, yearning to pursue what we love, love who we are, and create something beautiful in this world.

And that needs a lot of support, resources, and connection...which is exactly what you will find when you enroll in Raising Your Business™!


“A year from now you’ll wish you had started today.”

- Karen Lamb

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