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3 Decades and the Next Big Thing: These Marketing Trends Were Made for Moms


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Many people think that online courses and social media are the best ways to grow your business, but smaller, close-knit groups can be even better. Building strong, personal connections is really important in today’s business world.

For moms, this is very helpful. Moms can make strong connections and grow their businesses by joining smaller, personal groups, without the stress of trying to be everywhere online, all the time.

With your busy schedule, how can you find the right people and groups to help you? Can small, close-knit groups really help your business grow?

In today’s episode, I talk about the big changes in business trends over the past 30 years. From the blogging craze of the 2000s to the boom of online courses in the 2010s, I see a move towards intimate networking and smaller communities. I’m sharing how these changes affect where you should focus your business efforts today, especially in an uncertain economy.

“I think we’re moving into a space of finding your loyal space, growing with that, and becoming micro famous there, because there’s not enough energy, especially for moms, to be everywhere.” -Dana Malstaff

3 Things You’ll Learn in This Episode


  • The Evolution of Business Trends
    Business trends have changed a lot over the past 30 years. How can you adapt to these changes for better business growth?


  • Adapting to a Hesitant Economy
    In uncertain times, people are more careful about spending money. How can you show clear value in your offerings to attract customers?


  • The Future of Networking
    Smaller, paid communities are becoming more effective than broad social media strategies. How can you build strong, loyal connections in these intimate groups?


Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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