If you’re here, you’re probably ready to grow your network in a way that’s meaningful and authentic. Today, we’re diving into networking virtually—a skill that can seem tricky but is essential in today’s online world. This isn’t about surface-level connections; it’s about building genuine relationships that can move you and your business forward. So let’s get into it: how to make virtual networking work for you, from first impressions to lasting connections.

Why Relationships Matter for Your Business

At the core, business is about people. Sales, strategies, and collaborations often come down to trust and connection. Networking virtually is no different from in-person networking in that way; it’s not just about meeting people—it’s about building lasting relationships that add value and support growth.

In short, virtual networking is about more than just “making contacts”; it’s about cultivating connections that help you both grow and succeed over time.

Networking Virtually in Every Direction

We often think of networking as connecting “up” with people who are more experienced or influential, but some of the best connections come from peers and even those who are just starting out. Networking in all directions creates a support system that understands the ups and downs of your journey.

Instead of focusing only on connecting with those who are “ahead” of you, think about building connections with people at every level. Maybe you can mentor someone new, partner with a peer, or learn from someone at a different stage. Virtual networking should be a 360-degree approach; everyone in your network has something valuable to share.

Add Value First

One of the most important principles of virtual networking is to show up ready to add value. Relationships are a two-way street, and networking only works when both sides bring something to the table. Whether it’s sharing insights, making introductions, or just having a helpful attitude, think about how you can offer support from the start.

When meeting someone new, try to share a tip, discuss what’s working for you, or brainstorm ideas together. The goal isn’t to overwhelm them with information but to show that you’re there to help without expecting anything in return. Over time, these small acts of giving build trust and make your connections stronger.

Keep Following Up

One common mistake in virtual networking is treating the first meeting as if it’s the whole relationship. Real connections need follow-up—a quick message, a friendly email, or even a comment on social media can go a long way in keeping the relationship alive.

Consider setting a simple reminder system for key contacts, so you remember to check in every few months. It doesn’t need to be formal; even a casual touchpoint helps keep the connection fresh and genuine.

Be Intentional, Not Scripted When Networking Virtually

If being intentional about your connections sounds forced, don’t worry! Intentional networking isn’t about being overly strategic; it’s about surrounding yourself with people who align with your goals, values, and vision. Virtual networking requires a little more thought since you’re connecting through a screen rather than face-to-face, but the goal remains the same: building a supportive network that helps everyone grow.

The next time you’re at a virtual event or connecting online, think about how you can create connections that feel real and long-lasting. Virtual relationships may take a bit more effort, but with some intention and thoughtfulness, they’re incredibly rewarding.

By the way, BossMom+ hosts multiple networking events every single month. Come join us if you need a place to actually do this networking virtually!

Creative Ways To Stay Connected Virtually

1. Use Instagram Stories to Stay in TouchInstagram Stories are a simple, low-key way to stay connected. It’s easy to comment on people’s stories, laugh together over something funny, or share a quick hello. No need to reply to everyone’s story—just focus on a few people you genuinely enjoy keeping up with. Over time, these small, consistent connections add up.
2. Leverage Podcast Interviews for Deeper ConnectionsPodcast interviews are an excellent way to get to know someone in a focused setting. You’re spending time together, sharing your story, and building rapport. These interviews often turn into friendships, partnerships, or long-term collaborations, so don’t be afraid to share your journey—you never know where it might lead!
3. Make the Most of Paid CommunitiesPaid communities, like Boss Mom Plus or a mastermind group, are full of people who share your journey. These groups are often some of the best places to make real, strategic connections that grow with you over time. These relationships can turn into valuable partnerships, collaborations, and mutual support systems.
4. Schedule a Few Coffee ChatsVirtual coffee chats are a great way to build one-on-one connections. Aim for a couple of coffee chats each month with people who interest you. Some of these conversations may lead directly to business opportunities, while others might simply become wonderful sources of support and inspiration.
5. Remember to Have FunDon’t treat networking as a chore. Think of it as building your support system, one connection at a time. Start with a few key relationships and let them grow naturally. If you haven’t already, join BossMom+—it’s a great place to make new connections, share wins, and ask for advice in mom life or business.

Networking doesn’t have to be “work.” Just make time for a few small actions that add up to big relationships. You never know where they’ll take you!

Where To Network Virtually

If you’re looking for the best place to network with like-minded moms who are also growing their businesses, check out BossMom+!

It’s an exclusive community outside of social media, designed to help you connect, collaborate, and grow alongside other moms who truly understand the juggling act of business and family life. Inside BossMom+, you’ll find meaningful connections, support, and tons of resources tailored to help you thrive—without the noise of social media.

Join BossMom+ today and start building your network in a space made just for you!