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How to Strike the Balance Between Openness and Oversharing in Your Personal Brand w/Mike Kim

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At its core, marketing helps us share who we are with our audience, but just how much should we be sharing?

Building a brand based on our identities certainly comes with its challenges. How can we show our communities who we are without putting everything on the table? Is there anything we should avoid sharing altogether?

In this episode, the author of You Are the Brand and host of the Brand You Podcast, Mike Kim shares how to be more strategic when building a personal brand.

“Being authentic does not mean sharing every thought in your head. Allow yourself to be real while staying strategic about your brand.”

-Dana Malstaff

Three Things You’ll Learn in This Episode

  • How to build a campfire around our businesses
    Is the content we share with our audiences warm and inviting? Could it help us build a community?
  • The difference between authenticity and transparency
    Can we be real and raw with our audiences without oversharing in a way that makes people uncomfortable?
  • How to stop trying to serve everyone
    We’ll never be for everyone, so where should we be channeling our efforts for stronger engagement instead?

Guest Bio- 

Mike Kim is a brand strategist for coaches who want to create an impact with their ideas and get their message heard. His refreshing approach has made him a sought-after consultant for top thought leaders. He is the author of You Are the Brand and host of the Brand You Podcast.

To connect with Mike, go to his: Website |  InstagramLinkedinTwitterFacebook | Youtube

And to get a copy of Mike’s new book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.


This Show was Made Possible By: 


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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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