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How a Photographer Successfully Shifted Her Business in a Time of Uncertainty w/Michelle Brewster

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Many of our Boss Moms run businesses that require them to meet clients in person. If your business is a face-to-face, belly-to-belly operation, the COVID-19 pandemic has forced you to close doors and lose your bread and butter business. 

The good news is that there is a way to keep our businesses going and income coming in if we pivot and shift what we create, promote and sell. 

Photographers are one of the most impacted professional groups, and one business owner managed to shift her photography operation to suit new consumer needs and challenges, along with creating income and earning opportunities for fellow photographers. 

How can we use this time to focus on how we can move the needle in our businesses? What business lessons have we learned during this time? In this episode, I’m joined by photographer, entrepreneur and creator of the Swaddle Pro, Michelle Brewster. We talk about pivoting in a hard hit industry.


Even in this time, we can still show up virtually and help our clients. -Michelle Brewster  


3 Things We Learned From This Episode


  1. How coronavirus will shape new businesses
    Many people are going to emerge from this with newfound hobbies, interests and skills; and even with a reignited passion for a creative activity. These skills can become the foundation of brand new businesses. 
  2. Why this time can help us find focus
    Quarantine can help us focus and notice things when it comes to our children’s education. This can also apply to our businesses. Many products are just not sellable right now, so we need to focus on where we can get results. This time gives us the space to intensify on what’s going to get us results right now.  
  3. The importance of showing up virtually
    Even if we can’t be in the same room as clients and customers, we can still show up virtually for them, drive value and make an impact in people’s lives in meeting their challenges.


Guest Bio- 

Michelle is a photographer, educator, entrepreneur and mama of 2 boys. She has started 3 businesses, MAC Photography, her photography studio, The Profitable Studio, her online education platform for photographers, and most recently the Swaddle Pro, a baby swaddle used to get babies fast asleep and posed safely for portraits. 

The Swaddle Pro was designed exclusively for photographers to make newborn photo sessions run smoothly. When COVID-19 began to sweep the country, Michelle realized that so many moms weren’t going to have their baby’s beginning documented. That’s why I decided to begin offering the Swaddle Pro to new moms!

Learn more about the Swaddle Pro here https://moms.theswaddlepro.com and follow @SwaddlePro

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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