How Melissa Corkum Built a Hyper-Niched Business & Created a Safe Space For a Radically Under-Served Community

Building a business around something super specialized can be daunting, especially when we’re worried we won’t have enough people to serve, but the truth is, niching down can actually help us serve our clients at a higher level.

The question is, can we build a profitable business around a highly niched concept?

In this episode, post-adoption support specialist and Nurture to Convert Society member, Melissa Corkum shares how going all-in on her niche actually super-sized her business.

“When we went all-in on our niche, everything got easier.”

Melissa Corkum 

Three Things You’ll Learn in This Episode

  • The importance of giving permission
    How can we create safe online spaces for our communities, where they feel comfortable opening up on topics not often discussed in day-to-day life? 
  • The key to building trust with vulnerable audiences
    How can we show skeptical, previously under-served communities that we’re genuinely on their side and ready to assist them?
  • How to build an evergreen business in a B2C setting
    It’s one thing to build courses and systems around running a business successfully, but is it possible to do the same thing in an area like counseling or therapy?

Guest Bio- 

As a post-adoption support specialist and Safe and Sound Protocol Practitioner, Melissa Corkum has helped hundreds of families shift to a brain-based view of behaviors so they can laugh more and yell less. She’s a mom to six kids by both birth and adoption. They’ve taught her a lot about what creates thriving parent-child relationships…and what doesn’t. You can find her de-stressing at the end of every day by crunching on the half-popped kernels at the bottom of the popcorn bowl and binging something on Netflix.

To find out more, go to her Instagram | Post Adoption Resources Instagram | The Adoption Connection websiteThe Adoption Connection Podcast


This Show was Made Possible By: 


Welcome to the Nurture To Convert Society, the preferred membership for driven women entrepreneurs who want a predictable way to scale your business to those consistent four figure months.

Get ready to simplify the ENTIRE process of how you engage and create content for social media. Position yourself as a leader and authority in your space. Make unique content, create A-HA moments for your audience in such a natural way you will connect and convert in no time. It’s literally the same strategy that we used to build the Boss Mom Brand and we are seeing women everywhere starting to get the freedom they deserve…both time and financial freedom.


And if you always feel like there isn’t enough time and you can’t handle one more thing. Then you need to get our free training on “Exactly how to structure your time so you can consistently grow your business in less than 15 hours a week”

It will give you permission to stop doing a few things and give you the exact weekly schedule to grow your business in less time. And I’m a mom of two so I know how precious time is, and how unpredictable life can be.

Grab the free training at www.boss-mom.com/time

Make sure you Listen + subscribe to the Boss Mom Podcast on iTunes // Stitcher


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