How Melissa Corkum Built a Hyper-Niched Business & Created a Safe Space For a Radically Under-Served Community
Building a business around something super specialized can be daunting, especially when we’re worried we won’t have enough people to serve, but the truth is, niching down can actually help us serve our clients at a higher level.
The question is, can we build a profitable business around a highly niched concept?
In this episode, post-adoption support specialist and Nurture to Convert Society member, Melissa Corkum shares how going all-in on her niche actually super-sized her business.
“When we went all-in on our niche, everything got easier.”
Three Things You’ll Learn in This Episode
- The importance of giving permission
How can we create safe online spaces for our communities, where they feel comfortable opening up on topics not often discussed in day-to-day life?
- The key to building trust with vulnerable audiences
How can we show skeptical, previously under-served communities that we’re genuinely on their side and ready to assist them?
- How to build an evergreen business in a B2C setting
It’s one thing to build courses and systems around running a business successfully, but is it possible to do the same thing in an area like counseling or therapy?
As a post-adoption support specialist and Safe and Sound Protocol Practitioner, Melissa Corkum has helped hundreds of families shift to a brain-based view of behaviors so they can laugh more and yell less. She’s a mom to six kids by both birth and adoption. They’ve taught her a lot about what creates thriving parent-child relationships…and what doesn’t. You can find her de-stressing at the end of every day by crunching on the half-popped kernels at the bottom of the popcorn bowl and binging something on Netflix.
To find out more, go to her Instagram | Post Adoption Resources Instagram | The Adoption Connection website | The Adoption Connection Podcast
This Show was Made Possible By:
IF YOU DON’T LIKE SALES AND MARKETING, BUT WANT A 6 FIGURE+ BUSINESS, THEN THIS IS FOR YOU!
Do you ever feel like you need a coach to help you reach your goals? Of course you have, we all have, and you DO need support, guidance, and accountability. The challenge is that you have always believed that you needed to spend thousands of dollars to get the attention and guidance you need. UNTIL NOW!! (ok I always wanted to be super dramatic and say that)
But really, we built the Nurture to Convert Society to be the ONLY (and I really mean the only) group coaching program that offers a member-centric approach that provides so much more support and guidance than any program you have already paid for or hoped you could find.
For every wonderfully brained Boss Mom who feels like
they just can’t seem to figure out how to get their business to grow.
Who doesn’t just want a coach telling them WHAT to do, but one that will actually show them HOW to do it (we are talking step-by-step). Who wants to be a part of a vibrant private community that provides meaningful feedback AND get personalized coaching from an experienced marketing/content expert.
A Boss Mom who knows that her beautifully unpredictable schedule isn’t something that needs to be fixed to be successful (because you can’t), and wants to follow a system that will get results without sacrificing family time.
If you want to join a group coaching program that gives you specific (and flexible) guidance, makes you feel supported, gives you just-in-time decision support, becomes your new community home, and helps you reach your sales and marketing goals in a way that feels easy, fun, and not so time-consuming. Then you have found your new home my friend.
or check out our 7 Marketing Mistakes Boss Moms are making training.