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How Melissa Corkum Built a Hyper-Niched Business & Created a Safe Space For a Radically Under-Served Community

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Building a business around something super specialized can be daunting, especially when we’re worried we won’t have enough people to serve, but the truth is, niching down can actually help us serve our clients at a higher level.

The question is, can we build a profitable business around a highly niched concept?

In this episode, post-adoption support specialist and Nurture to Convert Society member, Melissa Corkum shares how going all-in on her niche actually super-sized her business.

“When we went all-in on our niche, everything got easier.”

Melissa Corkum 

Three Things You’ll Learn in This Episode

  • The importance of giving permission
    How can we create safe online spaces for our communities, where they feel comfortable opening up on topics not often discussed in day-to-day life? 
  • The key to building trust with vulnerable audiences
    How can we show skeptical, previously under-served communities that we’re genuinely on their side and ready to assist them?
  • How to build an evergreen business in a B2C setting
    It’s one thing to build courses and systems around running a business successfully, but is it possible to do the same thing in an area like counseling or therapy?

Guest Bio- 

As a post-adoption support specialist and Safe and Sound Protocol Practitioner, Melissa Corkum has helped hundreds of families shift to a brain-based view of behaviors so they can laugh more and yell less. She’s a mom to six kids by both birth and adoption. They’ve taught her a lot about what creates thriving parent-child relationships…and what doesn’t. You can find her de-stressing at the end of every day by crunching on the half-popped kernels at the bottom of the popcorn bowl and binging something on Netflix.

To find out more, go to her Instagram | Post Adoption Resources Instagram | The Adoption Connection websiteThe Adoption Connection Podcast


This Show was Made Possible By: 


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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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