Mark Schaefer on the Business of Belonging & Why Community-Driven Brands Win
When it comes to marketing, the world isn’t craving more cutthroat strategies, spammy ads, heavily branded content or TikTok dances. People are yearning for a sense of belonging and community – a safe space for them to be true to themselves.
From a brand marketing perspective, there’s a rock solid business case to put community front and center of what we do. The more entrepreneurs build movement and collective-based businesses, the better off the whole world’s going to be.
Why is community such a key part of marketing businesses today? How do we build our businesses on ideas that are worth rallying behind?
In this episode, marketing futurist, keynote speaker, mentor, educator and author of the new book “Belonging to the Brand”, Mark Schaefer returns to talk about the book, and why community matters so much in the businesses we build and run.
We have a bunch of people that feel alone and are yearning for business owners to create a safe space. They want to buy your stuff because they love the world you’re creating.
3 Things You’ll Learn in This Episode
- Why communities fail
What’s the difference between a community and audience?
- Why a TikTok approach to marketing doesn’t work for everybody
Do people feel out of integrity because they are being taught to approach marketing as entertainers instead of educators?
- How to provide validation through marketing
Everyone is surrounded by people who make them feel bad about how they think the world should work. How can we give them permission to feel good about themselves?
Mark Schaefer is one of the world’s leading marketing futurists, keynote speakers, educators and business consultants. He’s the author of many bestselling books, including his new book “Belonging to the Brand: Why Community is the Last Great Marketing Strategy” which hit hit #1 in Marketing on Amazon. Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark is also well-known for developing corporate marketing strategies and marketing workshops. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, GE Life Sciences, Pfizer, The U.S. Air Force, and the UK Government.
For more information, visit https://businessesgrow.com/ or head to https://businessesgrow.com/contact/press-inquiries/
Buy Belonging to the Brand here.
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