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How Julie Rice Created Makeup Products That Feel As Good As They Look (Without All the Bad Stuff)

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Successful businesses come from the minds of people who notice what’s missing in the world and create it. Julie Rice saw something that she wanted to make better in the world of makeup, and Inner Beauty Cosmetics was born! 

The products are a delightful clean beauty experience, from packaging to performance and especially, the natural ingredients that look and feel good without harsh chemicals and toxins. 

What’s the story behind Inner Beauty Cosmetics, and how did Julie create a product that’s warm, inviting, playful and elegant? In this episode, she shares the vision behind the business, and why she’s so passionate about clean beauty. 

“There is a way to create products that perform just as good as conventional beauty products, but take out all the bad stuff.”

-Julie Rice

Three Things You’ll Learn in This Episode

  • Why beauty shouldn’t come at the expense of wellness
    Clean beauty products make you look good without harming you on the inside. How does Inner Beauty Cosmetics weave this into every aspect of the products from application to taking it off at the end of the day?
  • How to use branding to make people fall in love with our products
    What is the true intention of branding, and the impact it makes when we’re intentional about it?
  • How to use PR and influencer marketing to grow your customer base
    What are some of the strategies Julie Rice is using to increase the visibility of her brand and get the products into the hands of the right people?

Guest Bio- 

Julie Rice is a product developer, clean beauty advocate and the founder of Inner Beauty Cosmetics.  With 15 years in the cosmetics industry, Julie Rice considered herself hip to beauty ingredients. That was until a Multiple Sclerosis diagnosis and news of her pregnancy drove her to a new level of precaution. Soon after, Inner Beauty was born. Julie’s mission: help women reclaim their health through beauty.

Inner Beauty Cosmetics are clean beauty like no one’s ever seen. Formulated by toxicologists and naturopathic doctors alongside a woman with multiple sclerosis (MS) for people with sensitive skin (whether due to pregnancy, autoimmune disorders, or cancer). Inner Beauty is clean beauty that upholds the standards of mainstream beauty. To find out more about Inner Beauty and buy their awesome products, visit  innerbeautycosmetics.com and use the promo code BOSSMOM to get a discount on your purchase. Follow Inner Beauty on Instagram and send an email to julie@innerbeautycosmetics.com to get in touch.


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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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