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Feminine Energy in Entrepreneurship w/Jocelyn J. Kopac

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The world of entrepreneurship is dominated by masculine energy. For female entrepreneurs, learning about business from the perspective of masculine energy can cause burnout, self-sabotage, and not running our businesses on our own terms. 

Masculine and feminine energy clash because they are distinctly different. Facing this clash internally often leads to us feeling disconnected and misaligned with our own businesses. It can also make us struggle to find a pricing model that is true to what we care about. 

How can we run better businesses and lead happier teams by leading with feminine energy? What are some of the key parts of feminine energy we can bring into our businesses? How can we set boundaries from a feminine energy perspective? 

In this episode, I’m joined by entrepreneur, DEI educator, and CEO of The Digital Market.co, Jocelyn J. Kopac. She shares how to improve our businesses by changing the energy we lead them with, and how that helps us create a more aligned financial model.

“You have to find a balance between your masculine and feminine energy, especially as a business owner.”

-Jocelyn J. Kopac


Things You’ll Learn In This Episode


  1. How pricing structures affect how we feel about our businesses
    If we don’t believe in the pricing structure and the financial model we’re using to scale our businesses, we may end up sabotaging ourselves and our businesses. Instead of pricing according to everyone else’s model, we have to find the model that’s in alignment with our values.
  2. How to establish a pricing structure that aligns with our energy
    Our pricing shouldn’t be about charging for our time, it’s about charging our worth. No one can ever pay us enough for our time because it’s too valuable. Charge according to your values, boundaries, and how much time you can spend on a task. Charging by account, rather than by the hour, also gives us the time and space to nurture our projects without feeling overwhelmed.
  3. What stops women entrepreneurs from setting more boundaries
    Feminine energy prioritizes helping others, and as a result, many women end up feeling guilty for setting boundaries. Boundaries can also feel harsh if we’re viewing them from a masculine energy perspective. It is possible to create boundaries that don’t exclude, eliminate, or reject people.
  4. How to identify the activities we should be outsourcing
    It’s easy to slip into the habit of overworking ourselves when our energy is driven towards helping others. To avoid taking on too many tasks, keep a record of every activity done in a day and rank them in terms of enjoyment. After 2 weeks, we’ll have a good idea of what we should be delegating to others.


Guest Bio- 

Jocelyn J. Kopac is the CEO and Strategist at The Digital Market.co. A serial entrepreneur, Jocelyn started her first business at the age of 7. Knowing from a young age that running and growing businesses would be a huge part of her future, today she is also a business coach who helps leaders become confident in their growth plans, make sales, and build an audience through unfettered honesty, positivity, and doable strategies. Her ingenuity and positive attitude represent true leadership, but she attributes a lot of her success to the power of abundance, paying it forward, and a great cup of coffee.

To learn more about Jocelyn’s agency visit https://thedigitalmarket.co/. To sign up for her Business Readiness program visit https://www.jocelynjkopac.com/program/ and follow @jocelynjkopac on Instagram and Facebook.

(NOTE: The links on this page are affiliate links)

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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