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Authentic Selling: Building Genuine Connections In A Sales-Driven World w/Inga Faison-Cavitt


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When the pressure to close deals overshadows the desire to connect with others, sales can feel uncomfortable. The traditional, salesy approach creates a sense of inauthenticity that affects how we sell and leaves people feeling skeptical.

Authenticity is about being genuine, transparent, and focusing on building relationships rather than just closing deals. We need to understand the unique needs of our audience and communicate the value of our product or service in a way that resonates with them on a personal level.

How do we get comfortable selling while still providing value? How does being authentic help us to network and build our businesses? 

In this episode, Authenticity Strategist Inga Faison-Cavitt joins me to talk about what it means to be authentic when selling, why we need to get more comfortable when selling and where she gets the perseverance to figure things out.

I believe that questions are the answers. -Dana Malstaff

Things You’ll Learn in This Episode

  • Get comfortable selling
    How do we shift our mindset on selling?
  • Why women feel uncomfortable selling
    What makes sales feel so uncomfortable?
  • How to make people feel valued
    How do we build the know, like and trust factor and provide value to those we sell to?


Guest Bio

Inga Faison-Cavitt, AKA Ingafay, is an Authenticity Strategist. She left her engineering career to follow her entrepreneurial spirit and now pursues her dream life full of faith, family, freedom, flexibility, and fitness. She enjoys empowering women to live their best life and helps women become top earners by building authentic relationships that treat people like humans and not numbers.

Join her text club – Text “ introvert” (251)250-0995

For more information, visit her Website |  LinkedinYoutubeFacebook | Instagram

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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