We hear over and over again that if we are helpful then we will gain followers and clients. The challenge is that simply being helpful isn't going to grow your business. I have totally been there. We want to help the people that need me the most, but often times those people are in survival mode and don't have the emotional, financial, or mental resources to really get the most impact out of what you offer.
I have seen many Boss Moms give up because they keep hearing from their audience online that they do amazing work, but those people aren't buying. The first step to really being able to find the people that are in the right place to see your value and also be willing to pay for your services is to understand your ideal client scale.
The ideal client scale will help you attract the right prospects that convert better. You will also be able to spot people that will gladly take your time, but never invest. And finally, you will be able to clearly articulate what results you want to get people, which will help convert sales.
Boss Mom was born in 2015 because I had spent the previous 2 years feeling alone, isolated, and guilty and finally decided to change the way I looked at my life and my business.
I needed a support system of other mom entrepreneurs to help me feel a little less crazy and what ended up happening was a movement that can't be stopped.
There are millions of moms out there with big beautiful brains that can't help but create businesses. There is a spark inside of us all that wants to create an impact in this world, and at Boss Mom, we want to fan that flame.
Boss Mom isn't just about having business & babies, it's about embracing the complexity of our lives and not feeling guilty that we not only want to be amazing parents but amazing entrepreneurs and leaders.
Boss Mom is about coming together to help each other rise up and become who we want to be, and achieve anything we can dream up.
Boss Mom is about creating a judge free space where we can cry one minute, and come up with a brilliant idea the next.
I may have started the Boss Mom movement when I wrote my first book, but it has grown into something more amazing and life-changing than I could have imagined.
If any of this has resonated with you, then you have found your home
and we welcome you with open arms and a huge high five.
Oh and Dana has organically grown the Boss Moms group to over 42k, has the Boss Mom Podcast with over 1Million downloads, has over 22k students in various programs, has created over 42 business building courses in the last 4 years, and has helped Boss Mom like you build 6 and 7 figure businesses.