We constantly hear that we need Facebook Ads in order to really grow our business and that is true, but only when your business is ready. So how do we know when we are ready for Facebook Ads? How can we get started with the process? Once we’ve decided we want to create an online campaign, how much should we be paying for it, and how do we decide what audience to target?

On this episode, Facebook and Instagram ads strategist, Monica Louie, shares her steps to creating a successful online campaign.

“We shouldn’t be relying on Ads alone to boost our brands, but they’re a great place to start.” – Monica Louie

Things We Learned From This Episode

1. Place the pixel on your website (14:08 – 15:16)

Even if we’re not ready to start running Facebook ads yet, installing the Facebook pixel on the backend of our websites is a great first step. The pixel allows Facebook to gather data on the people who visit our websites so that when we are ready to start a campaign, we already have a great idea of our demographics.

2. Determine a realistic but effective budget (14:59 – 16:31)

Once we’ve decided to advertise on Facebook and have a strategy in mind, we need to determine the budget. This should be based on what we’re comfortable spending, as well as how quickly we want to grow our list. The goal is to think of Facebook Ads as a longterm strategy that we have a monthly budget for.

3. Elect the best audience based on who we already do business with (17:13 – 18:37)

Depending on what we’re promoting, we may want to target people who aren’t already on our mailing lists. Facebook allows us to request ‘lookalike lists’. These are people who have similar interests to our existing client database and are likely to enjoy what we’re selling.

We shouldn’t be relying on advertisements alone to boost our brands, but they’re a great place to start. Facebook ads offer amazing tools, and even if we’re not ready to commit to a campaign now, we can rely on technology like the Facebook pixel to gather information about our target audience until it’s time. There is also a great deal of flexibility in terms of budgeting, which allows us to tailor campaigns to our exact needs. Facebook offers us the tools to take our businesses to the next level; why not take advantage?

Guest Bio

Monica Louie is a Facebook and Instagram ads strategist who helps ambitious online entrepreneurs increase their impact with high-converting ads. Her success in the online advertising space led to her recent appearance on the Smart Passive Income Podcast. Monica has helped hundreds to achieve Facebook ads success through her premium agency and a signature program, Flourish with Facebook Ads.

Flourish with Facebook Ads is a step-by-step system to create campaigns that convert for bloggers, coaches, and online experts. Students of Monica’s signature online program learn how to successfully use Facebook ads to grow their reach, amplify their impact, and scale their profits. To learn more about Flourish with Facebook Ads, head to monicalouie.com/flourish 

And if you’re not ready to get started with Facebook ads right now, but you want to learn more about them and start planning your strategy, download Monica’s free Facebook Ads Starter Kit and join her weekly email newsletter full of the latest actionable tips and advice to help you flourish with Facebook ads. Go to monicalouie.com/bossmom to join!

To find out more about Monica, head to:
https://www.monicalouie.com/instagram 

https://www.monicalouie.com/facebook 

https://www.monicalouie.com/twitter 

https://www.monicalouie.com/linkedin