How to Sell Online By Asking Good Questions & Grabbing Attention

I want to talk about something I get asked all the time: how to sell online in a way that feels natural, not pushy or salesy. There are tons of strategies out there, but I want to focus on two of the simplest and most powerful tools: asking good questions and creating strong hooks. If you have these two things in place, you’re already halfway to making real connections (and real sales!)—even if you feel like your brand is still a work in progress.

Let’s dive into why questions and hooks are so effective and how you can use them to turn casual scrollers into loyal fans and paying customers.

Why Questions and Hooks Are The Best Ways To Sell Online

If you’re frustrated because you’re putting yourself out there but nothing seems to be landing, it could be that you’re missing these two essentials. You can have an eye-catching website or start making videos, but if you’re not asking questions that get people talking or using hooks that grab their attention, your content might be getting lost in the scroll.

Here’s the reality: getting seen is only half the battle. You need to make people feel like they belong in your space. Good questions and strong hooks can help you do just that—even if you’re just starting out.

1. Asking the Right Questions To Sell Online

Good questions are all about connecting with your audience and getting to know them. Think about it—when someone asks you a question that resonates, you feel like they really “get” you, right? That’s exactly what a good question can do for your brand.

Why Good Questions Work

Good questions are effective because they:

• Make people feel seen: When you ask questions that click, your audience feels like you’re speaking directly to them.
• Give you insights: You’ll learn what your audience is actually interested in and how they talk about it.
• Help you fine-tune your message: With this kind of insight, you can create content and products that hit the mark every time.

How to Ask Effective Questions

Here’s the trick: keep it simple. If a question requires too much thought or feels like work, people won’t engage. Go for questions that are easy and inviting. Here are a few that work well in posts or emails:

• “What’s one thing you wish was easier in your day-to-day?”
• “If you could change one thing about your business, what would it be?”
• “What’s something you’re proud of this week?”

Notice how these are low-pressure? They invite people to share without feeling overwhelmed.

2. Crafting a Powerful Hook

If questions help you understand your audience, hooks are what stop them in their tracks. A good hook catches their attention and makes them want to know more.

Why Hooks Work

With attention spans so short, people are scrolling, scrolling, scrolling. A strong hook makes them pause and take a second look. The right hook will instantly grab attention and create curiosity, making them want to learn more.

How to Create an Effective Hook

A hook works best when it highlights a specific result or benefit. Instead of saying, “I can help you,” show them exactly how. Here’s a little formula that works wonders:

1. Start with the result: For example, “I grew my email list by 1,000 subscribers in a month…”
2. Connect it to their needs: “…and I’m sharing my top 3 strategies so you can do the same.”

Here are a few more hook ideas:

• “Want to grow your audience without feeling salesy? Here’s how.”
• “Here’s what I did to land 5 new clients in a month—and it took less than an hour.”
• “Feel like your content isn’t connecting? Here’s what might be missing.”

These kinds of hooks speak directly to what your audience wants and catches their interest right away.

Bringing It All Together

You might be wondering, “Can’t I just post good content and let people come to me?” And sure, you can. But here’s the thing: people are far more likely to engage and buy when they feel connected. Good questions make them feel understood, and hooks catch their attention.

Together, these two elements make people feel seen and excited to know more. They’re not just scrolling by; they’re stopping, connecting, and engaging.

Know Your Ideal Client

One last thing: questions and hooks work best when you truly know your ideal client. If you’re not clear on what they care about or struggle with, it’s hard to create questions or hooks that resonate. So spend time getting to know them—engage, ask for feedback, run surveys. The better you understand them, the stronger your questions and hooks will be.

Quick Tips to Sell Online

Here’s a recap:

• Use Simple, Open Questions: Keep questions easy and engaging.
• Lead with Results in Your Hooks: Show your audience what’s possible and why it matters to them.
• Know Your Audience: Stay in touch with what they care about and how they talk.
• Test and Refine: Experiment with different questions and hooks and see what resonates most.

Now that you know how to sell online…

Selling online is all about making connections, and nothing connects like the right question and a strong hook. Even if you’re new to this or your brand isn’t fully polished, these two strategies can help you grow your audience and your sales.

Ready to Level Up Your Sales with Questions & Hooks?

If you’re ready to turn those casual scrollers into loyal fans and paying clients, our 4 Week Buzz Plan and 5 Second Hooks are exactly what you need. Learn to ask the right questions that spark real connections and create hooks that grab attention in seconds! With these tools, you’ll have everything you need to stand out, engage, and make sales online—without feeling pushy.

Ready to see your engagement and sales soar? Jump into the 4 Week Buzz Plan & 5 Second Hooks and start making your content work for you!