Are you struggling to make money on social media?
We’ve been led to believe that making sales on social media should be easy. If you have a social media following, then all your followers will convert and eventually buy your products or become your clients. Cha-Ching, instant sales!
My guess is you’ve realized that’s not true or you wouldn’t be here reading this blog post. And hey, that’s ok. I’m glad you are here. I’ve seen too many smart talented moms spend wasted time trying to convert followers to customers on social media and ultimately burn out when their efforts don’t match their revenue.
If this sounds familiar, then keep reading.
People tell you, you are fantastic at what you do but can’t seem to find the right clients
. You keep listening to podcasts and watching webinars looking for the “secret sauce” to make sales and marketing work for you and your unique business. Social media trends, new platforms, and the ever-changing algorithm overwhelm you and you can’t figure out how to make sales on social media. And last, you don’t have time to do all the things nor do you want to.
How to Convert Followers into Customers to Make Money on Social Media
The good news is that you can make sales on social media. They have taught us in a way that’s not conducive to mom’s life. There are two ways to convert social media followers to clients. You can either have conversations with your followers and make sales in the DMs or get them on your email list.
The challenges with these two methods are:
- Boss Moms don’t like sales and marketing, so starting awkward cold conversations in DMs feels salesy and scammy and you don’t feel comfortable or confident doing this.
- Trying to make sales in DMs is a high contact action. It requires your time to contact many people to get only a few to convert.
- Moms’ lives are too unpredictable and complex to devote that kind of time to DM conversations that may or may not convert.
- Boss Moms not know how to create an opt-in that people actually want.
- Boss Moms struggle with a lack of clarity in their messaging to attract the right people to their opt-in. (This is usually the #1 problem with opt-ins).
The Best Way to Convert Followers to Customers
Email marketing is the best way to convert social media followers to paying customers or clients. It is 10x more effective than posting consistently to your social media accounts. When you build an email list, you are creating a way to have a consistent engagement with your ideal clients.
It has been discovered, that people check their emails multiple times throughout a day, so by having someone on your email list, you have their full attention to what you want to share with them versus competing with the many voices, experts, and gurus on social media.
Although there are benefits to using social media, we are not in control of the destiny of our social media accounts. Remember the Facebook crash of 2021? Boss Moms all over panicked because they thought they lost their social media accounts, their followers, and their entire business. This is because most entrepreneurs run their entire business on social media, without a website and without an email list, which is a common business mistake.
As we’ve seen before, social media platforms can come and go. Have you heard of Periscope?
They are unreliable to keep in constant communication with your ideal client. Getting your ideal client on your email list is the number one way to serve your clients and get results in your business.
Email Marketing vs Social Media? Which is better to make money on social media?
Email marketing is a better way to make sales in your business than soliciting people on social media because emails are the best way to capture leads and they provide a personalized touch. You can send out messages and information that are relevant and tailored for each individual subscriber on your list. You can give your email list permission to be themselves, educate them, and recommend things that will add value to them. This will help you stand out from other businesses and brands who are sending out generic emails or ones that don’t speak directly to the needs of their audience.
The second reason email is a great way to increase conversion is that it is the most cost-effective form of marketing. Email marketing also has a high ROI, which makes it one of the most effective forms of marketing.
And last, the best part about email marketing is that you can do it from anywhere – all you need is an internet connection and a computer.
Think of it this way…
Trying to make sales in the DMs is like walking into a bar, and asking the first hot guy you see to marry you expecting he will say yes, except he will think you are crazy and run as fast as he can.
Getting your social media followers to opt-in to your freebie and then your email nurture sequence nurturing them is a more natural way to convert a lead.
It is like walking into a bar and sitting next to the hot guy that caught your eye. You sit down next to him, strike up a conversation, laugh, flirt, touch his forearm to show you are interested and that can lead to your first date. Over time, similar to a nurture email sequence, your hot guy will turn into your hot husband and you are picking out curtains together and buying golden doodles.
So what is an email opt-in?
The first step to your email marketing plan is to create an opt-in that your audience has to have. Your ideal opt-in is something that makes your ideal client’s life easier and gives them a quick win. People will exchange their name and email address for an incentive, like a free e-book, templates, or a PDF.
In our Nurture to Convert society
, we help mom entrepreneurs get crystal clear on their ideal client and messaging so they can create an opt-in that people will gladly give up their precious email for.
They are on my email list. Now, what do I do with them?
Creating an email marketing strategy and building your email list is the number one way successful business owners make money consistently and it’s the best way for mom entrepreneurs to build relationships that lead to consistent revenue without spending all their time on social media.
When you create an email list you:
- Get to stop making a ton of content that doesn’t actually grow your business and just leaves you exhausted and keeps you from doing work you actually enjoy.
- Can say no to whatever the new social media fad is at that moment.
- Get to CHOOSE where you spend your time and not feel forced to be everywhere all the time.
- Become unstuck from the momentum trap of being the sales rep, marketer, creator, implementor, (I could keep going).
And specifically, when you implement the way we teach our Boss Moms in the Nurture to Convert Society
how to create an opt-in, set up a simple email funnel, and write a 90-day nurture email sequence, your email automation will act as your marketing and sales rep so you can enjoy being an expert at what you do best, can step away from your business without worrying that the money will stop coming if you aren’t working and get to spend more time creating memories with your family, even if tech isn’t your thing.
If you need more help to learn how to make money on social media…
The Nurture to Convert Society is the #1 business community for mom entrepreneurs
who feel overwhelmed by sales and marketing yet want a 6-figure business but aren’t willing to sacrifice memories with their kids. And we would never ask you to.
We understand the ebbs and flow of being a mom and being an entrepreneur. We understand sometimes not feeling enough and guilt of wanting to make money and still have the energy to have fun with our kids and not feel drained by trying to do all the things.
So instead, we coach you on how to clarify your messaging, curate your services, create must-have opt-ins, and build simple sales funnels to help grow your business over time without sacrificing family time.