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How to Hire the Right Business Coach

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We all know the struggle of balancing business and family life while striving for success. Sometimes, we need a little extra support to guide us through the challenges. That’s where a business coach comes in. But what if you’ve already invested in coaching programs that didn’t quite deliver the results you hoped for? Don’t worry—I’ve got you covered. In this article, we’ll explore how to find the right business coach to ensure a better investment in your business growth.

A business coach can be your guiding star, providing accountability and strategic advice tailored to your unique journey. They help you navigate the complexities of entrepreneurship, offering insights and solutions that accelerate your growth. If your previous coaching experiences didn’t work out, it might be because the fit wasn’t right. The right coach understands your specific needs and helps you reach your goals more effectively.

When you find the right coach, magic happens. They offer personalized support, tailored strategies, and a fresh perspective on your business challenges. With increased clarity, focus, and motivation, you’ll find yourself tackling problems more efficiently and seeing accelerated growth. The right coach doesn’t just teach you; they inspire and empower you to reach new heights.

Key things to look for when choosing a business coach

Are They Living a Life You Would Like to Live?

Before committing to a coach, take a close look at their lifestyle and achievements. Are they living a life you admire and aspire to? Their success should align with your vision of success. If they’ve achieved what you’re striving for, it’s a good sign they can guide you on a similar path.

Do They Share Your Values?

Values are the foundation of a strong coaching relationship. Do you both prioritize family, integrity, and work-life balance? Shared values create a deeper connection and ensure that your coach understands what truly matters to you. This alignment makes the coaching process more effective and fulfilling.

Do Their Methods Fit Your Personality?

Every coach has a unique style and approach. It’s vital to find one whose methods align with your personality and comfort zone. For example, if a coach recommends sending cold DMs and that makes you break out in hives, or they suggest posting on social media 10 times a day but you’re an introvert who finds that unsustainable, they might not be the best fit for you.

Look for a coach who offers strategies that resonate with how you work best. If you prefer structured guidance, seek a coach who provides clear frameworks and actionable steps. If you’re more about creativity and flexibility, find someone who encourages that approach. The right coach will understand your strengths and help you leverage them to achieve success, without pushing you to adopt methods that don’t suit your personality.

Do You Respect Them and Their Content?

Respect is crucial. Do you admire their expertise and the quality of their content? Trust and respect form the bedrock of a successful coaching relationship. If you respect their knowledge and approach, you’re more likely to implement their advice and see positive results.

Practical Steps to Find the Right Coach

When you’re ready to hire a business coach, it’s essential to understand what type of support you need: a coach, a consultant, or a facilitator. Here’s a breakdown to help you decide:

  1. Coach: If you need clarity, to see past your blocks, and to have someone dig deep and pull out your ideas, a coach is the best fit. They help you explore your thoughts and guide you to find your own solutions.
  2. Consultant: If you need someone with expertise who can tell you exactly what steps to take to achieve a specific result, look for a consultant. They offer direct advice and actionable strategies based on their experience.
  3. Facilitator: If you need someone to set the agenda, control the pace, step in when necessary, and hold you accountable, a facilitator is ideal. They keep you on track and ensure that you are making consistent progress.

It’s very possible that you need a combination of all 3 of these. There are definitely coaches out there that can do all of this. It’s important to know what you need, and how to ensure that you know what the coach you’re interviewing is prepared for. 

To ensure you’re hiring the right coach, ask yourself:

  • Can they fulfill the role I need? Clarify if they can coach, consult, or facilitate as required. What kinds of results have they gotten their clients, and how do they do that?
  • Do they understand my business and goals? Make sure the coach has experience in your industry and grasps what you aim to achieve.
  • Do we connect on a personal level? A strong personal connection and shared values can make the coaching process more effective and enjoyable.

By taking the time to assess these factors, you can find a coach who truly understands and supports your vision, helping you create the results you want.


Finally, you need to trust your gut… 

This can’t be emphasized enough… It’s important to do your due diligence to make an informed decision, but once you’ve done all of that, then it’s time to check in with yourself. Sometimes, it comes down to intuition. Listen to your gut—do you feel confident and comfortable with this coach? Your intuition is a powerful tool in making the final decision. Trust it.

Setting Clear Expectations and Goals

Once you’ve chosen a coach, set clear expectations and goals. Discuss your business objectives and outline a plan and timeline for your coaching engagement. Clear communication ensures that both you and your coach are on the same page, paving the way for a successful partnership.

Get the support you need

Finding the right business coach is a journey that requires careful consideration and self-awareness. By asking the right questions and doing your research, you can make an informed decision that will transform your business and life. 

Remember, the right coach is out there, ready to support and guide you to where you want to get and beyond. So start your search with confidence and clarity, and get ready to embrace the incredible growth that lies ahead. 

Tell us in the comments about your best coaching experience.

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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