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How to Grow Your Email List With a High Converting Free Offer

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Growing an email list is crucial for the success of an online business. To achieve this, it is important to create enticing opt-ins that encourage people to provide their email addresses. In this blog post, we will discuss the exact process of brainstorming and validating opt-in ideas, as well as how to create a high-converting opt-in page.


To ensure that your opt-in converts, there are three key factors to consider. Firstly, create something that will make your audience’s life easier. This could be in the form of scripts, behind-the-scenes insights, or templates. Opt-ins that are quick to implement are highly desirable.


Secondly, use a framework that guides your audience through the steps to achieve a specific result. More content does not necessarily mean better results. By providing a clear framework, you can help your audience achieve their desired outcome quickly and effectively.


Lastly, make a bold promise in your opt-in. While you cannot guarantee results for everyone, it is important to communicate the potential benefits. Whether it’s saving time, money, or reducing stress, be clear about what your opt-in can offer.


Once you have an idea for your opt-in, it is crucial to validate it through market research. Join relevant Facebook groups, either your own or others’, and present three separate opt-in ideas. Ask the group members to choose their favorite. Then, create three different titles for the chosen opt-in idea and test which one resonates the most. Finally, ask for feedback on cover design or content preferences. This not only validates your idea but also generates buzz around your opt-in.


Now it’s time to create the opt-in page that will encourage people to sign up. The page should include a headline that highlights the big promise of your opt-in. Additionally, include three to five bullet points that outline the benefits of your opt-in. These should clearly communicate what the opt-in will do for the audience. The opt-in form should include fields for first name, last name, and email, along with a button that uses persuasive language such as “I want this” or “Yes, give it to me.” Finally, include a bio that introduces yourself and explains why you are qualified to provide the opt-in. Make sure the bio is relevant to the opt-in topic.


Once your opt-in is live, it is important to track its conversion rate. A conversion rate of 30% or above is considered good. If your conversion rate is below 30%, it’s time to make some tweaks. Start by changing the headline and measure the impact on conversions. Next, focus on improving the bullet points to make them more enticing and benefits-focused. These two changes will likely have the most significant impact on your conversion rate. Remember to test one change at a time to accurately measure its effectiveness.


Once you have a substantial number of people on your email list (at least 50), you can start nurturing them and converting them into sales.


Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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