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How to Create an Engaged Facebook Group: 5 Steps


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Are you looking to start or improve your Facebook group? Building an engaged community is crucial for the success of your business. In this blog post, we will guide you through five key steps to structure your Facebook group and create an engaging space that keeps people coming back for more.


Step 1: Decide what kind of community you want to build.

Before diving into creating your Facebook group, take some time to think about the type of community you want to create. Consider the atmosphere, the kind of people you want to engage with, and the conversations you want to have. This will help you set the tone and direction for your group.


Step 2: Create a sense of belonging.

Creating a sense of belonging is essential to keep members coming back. Fill in the blanks to the statement, “You’re not crazy, you’re brave when…” This helps create a sense of understanding and connection among members. Let them know that your group is a place where they can be themselves and find like-minded individuals.


Step 3: Set rules and boundaries.

Setting rules and boundaries is important to maintain an engaged and focused group. While Facebook provides some templated rules, it’s essential to customize them based on the community you want to build. Discourage surface-level engagement and encourage deeper connections by avoiding motivational quotes, teaching posts, and broad prompts.


Step 4: Ask engaging questions.

Engaging questions make members feel that their opinions matter and encourage participation. Keep the questions simple and easy to answer in less than 10 seconds. This is especially important as most members will be accessing the group from their phones. Ask questions related to your niche or industry to gather insights and understand your audience better.


Step 5: Be a leader and facilitator.

As the group owner, it’s important to be a leader and facilitator. Alternate between creating a sense of belonging and providing valuable training. Share stories that make members feel connected and train them on relevant topics. This helps build authority and keeps the group engaged.


Bonus tip: Don’t go too fast and ask for email addresses.

While it may be tempting to grow your group quickly, it’s important to focus on quality over quantity. Screen potential members and only accept those who are likely to be engaged. Additionally, ask for their email addresses to communicate with them outside of the Facebook group.


By following these steps and implementing the bonus tips, you can create an engaging Facebook group that fosters connections, grows your brand, and helps you achieve your business goals.


Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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