How to Build an Engaged Facebook Group Community
Humanity may not be as dialed into our physical communities as we once were, but there’s still a need for us to connect with one another regarding different parts of our lives. That’s why building online communities around our businesses is so important.
The problem is, many of us are holding back from doing that. What’s causing us to pause and how can we push through those fears? How can we build truly great communities that bring our members value and increase our chances of doing business with them?
In this episode, I’m busting the top myths surrounding Facebook Groups and sharing how we run the Boss Mom community.
“3 Rules to remember when running a group: questions are key, rules are important and don’t be a teacher.”
-Dana Malstaff
Three Things You’ll Learn in This Episode
- The difference between Facebook Groups and social media, more generally
If our communities are using social media platforms to connect with one another, is there really a need for a private group? - The RIGHT way to run a Facebook Group
Using our communities to ‘train’ our members is the quickest way to lose engagement on Facebook. What should we be doing instead? - How to keep our groups focused (and disciplined!)
Let’s face it: running a community can feel a little like herding cats. How can we ensure the content posted in our communities is relevant and actually fosters engagement?
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