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How to Build an Engaged Facebook Group Community

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Humanity may not be as dialed into our physical communities as we once were, but there’s still a need for us to connect with one another regarding different parts of our lives. That’s why building online communities around our businesses is so important. 

The problem is, many of us are holding back from doing that. What’s causing us to pause and how can we push through those fears? How can we build truly great communities that bring our members value and increase our chances of doing business with them?

In this episode, I’m busting the top myths surrounding Facebook Groups and sharing how we run the Boss Mom community.

“3 Rules to remember when running a group: questions are key, rules are important and don’t be a teacher.”

-Dana Malstaff

Three Things You’ll Learn in This Episode

  • The difference between Facebook Groups and social media, more generally
    If our communities are using social media platforms to connect with one another, is there really a need for a private group?
  • The RIGHT way to run a Facebook Group
    Using our communities to ‘train’ our members is the quickest way to lose engagement on Facebook. What should we be doing instead?
  • How to keep our groups focused (and disciplined!)
    Let’s face it: running a community can feel a little like herding cats. How can we ensure the content posted in our communities is relevant and actually fosters engagement?


This Show was Made Possible By: 


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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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