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Episode 263: Approach Your Content Strategy Like This

Episode 263: Approach Your Content Strategy Like This

November 2, 2017 / Dana Malstaff / 1 Comment

Sometimes thinking about how to map out a content strategy might feel a little scary and overwhelming – I get it! But it’s really not as complex as you might think.

 

In this episode I’m sharing some juicy insight that will help you find focus and clarity, create less, and generate more business through the strategic content you do create.

 

If you’re all kinds of flustered by the idea of mapping out your content calendar for next year, and are tired of creating loads of content that doesn’t seem to be bringing you any business, get ready to dive into this episode and have your mind blown!

Listen + subscribe on iTunes // Stitcher

In This Episode You'll Hear

  • What content strategy really means, and what the point is
  • How to remove the complexity from mapping out your content strategy
  • The importance of taking your potential clients on a journey and creating content that is the vehicle that moves people through the journey
  • How to create content that feeds your funnels

Referenced in the Show

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