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Episode 252: How to Launch Successful Programs with Dana Malstaff & NJ Rongner

Episode 252: How to Launch Successful Programs with Dana Malstaff & NJ Rongner

  • Tips and strategies for planning out a successful launch
  • How to decide whether to create or sell your offering first
  • The importance of creating buzz and visibility before and during your launch
  • Why timely preparation is the key to a successful launch
  • How leveraging collaborations can skyrocket the success of your launches
  • How to launch in a sustainable way
  • The importance of being a giver instead of a taker
  • How to create money fast, in the right order and in a way that makes sense
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Creating and launching things in your business can feel really scary and too often smart, talented business owners cheat themselves out of successful launches simply because they don’t know what they’re doing.


In this episode NJ and I are dishing up some seriously helpful tips and strategies for creating and launching successful offerings in your business, so that you can rock your next launch with ease and confidence.

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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