Creating and launching new packages, programs, products and services into the world can be really, really hard. It’s no secret that it takes a lot of creativity, a lot of hard work and a LOT of learning – especially if you weren’t born a marketing guru!

But I’m convinced it doesn’t have to be quite as hard as we let it be sometimes, which is why I’m letting you in on a few key things that you need to make sure you don’t do next time you launch (so you’re not launching to crickets!)