Episode 251: The 3 Main Reasons Programs & Launches Fail
Creating and launching new packages, programs, products and services into the world can be really, really hard. It’s no secret that it takes a lot of creativity, a lot of hard work and a LOT of learning – especially if you weren’t born a marketing guru!
But I’m convinced it doesn’t have to be quite as hard as we let it be sometimes, which is why I’m letting you in on a few key things that you need to make sure you don’t do next time you launch (so you’re not launching to crickets!)
In This Episode You'll Hear
- Why visibility is essential leading up to and during your launch
- Why market research and doing your homework could make or break the success of your launch
- The importance of practice in your business and in launching
- How to become confident in what you’re selling and how to communicate that authentically