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Episode 251: The 3 Main Reasons Programs & Launches Fail

Episode 251: The 3 Main Reasons Programs & Launches Fail

  • Why visibility is essential leading up to and during your launch
  • Why market research and doing your homework could make or break the success of your launch
  • The importance of practice in your business and in launching
  • How to become confident in what you’re selling and how to communicate that authentically
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Creating and launching new packages, programs, products and services into the world can be really, really hard. It’s no secret that it takes a lot of creativity, a lot of hard work and a LOT of learning – especially if you weren’t born a marketing guru!


But I’m convinced it doesn’t have to be quite as hard as we let it be sometimes, which is why I’m letting you in on a few key things that you need to make sure you don’t do next time you launch (so you’re not launching to crickets!)

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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