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Episode 96: Nurture Your Business: How I Plan & Write Content For My Email List with Dana [Podcast]

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This is a Nurture Your Business segment with Dana. Dana gives an overview of how she writes amazing emails to her community that foster engagement. This podcast is sponsored by Ontraport. If you sign up through Dana’s affiliate link, you will get a free hour long training as well as any video training available.

Listen to the podcast: 

Subscribe to the podcast in iTunes: 

In this episode you’ll hear:

  • Stop being so serious in your newsletters.
  • Be you in your newsletters.
  • Don’t be afraid to tell stories in your newsletters.
  • Don’t be afraid to sell through your stories.
  • How Dana schedules her emails.
  • Segmenting emails.
  • How to write authentic newsletters.
  • Figure out what you want to write about ahead of time and make a check list.
  • Decide who you want to write to.
  • Write back to those who write to you.

Referenced in the show:


Affiliate links present.

Can I quote you on that?

  • Be you in your newsletters. Add your own personality. – Dana
  • Use your newsletters to tell stories. – Dana
  • You’re doing a disservice by only sharing something once in an email. – Dana
  • Write back to those who write to you. Engage in communication with your community. – Dana

Connect with Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom-sg.local Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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