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Episode 89: Building Your Home from the Inside Out with Kelsey Van Kirk [Podcast]

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Building Your Home from the Inside Out with Kelsey Van Kirk. In this episode of the Boss Mom Podcast, Kelsey shares encouragement for wives, mothers and entrepreneurs as she shares her passion for helping women live on purpose. This podcast is sponsored by THEIT camera bag company.

Listen to the episode:

Subscribe to the podcast in iTunes: 

In this episode you’ll hear:

  • Kelsey’s boss mom story.
  • How Kelsey created The Home Loving Wife
  • Why she has grown a niche with her own personality.
  • Kelsey’s passion of encouraging other wives and moms in the life they live.
  • How Kelsey deals with overwhelm.
  • How to narrow down your focus.
  • The tools and systems Kelsey uses to run her household.

Our Sponsor:



THEIT creates camera bags for photographers that value both style and substance. With designs that aim to capture classic modernity with a sense of playfulness, this philosophy exemplifies the essence of the THEIT customer: someone who is independent, inspired, and full of life, who cannot help but to capture the beauty in her world through the lens. An homage to the well-known fashion term “the it” bag, the brand represents more than the most coveted piece for the season, but a new wave of design enabling style, function and versatility for the fashion-minded photographer. Inspired by the runway and the streets, THEIT’s vision is to uphold a fashion standard that helps photographers live their dreams in style. Visit THEIT’s website for more beautiful designs!

An awesome exclusive for Boss Moms! Discount code: LOVEBOSSMOMS20 – 20% Off!


Nicole Fajardo, founder and director of THEIT, conceptualized the idea while working as an international flight attendant based in Dubai. Years of experience working in management, marketing and visual design, and a vehement love for fashion took on a new life while she traveled the world and developed an interest in capturing the moments around her through the camera lens. This passion for photography led her to faraway locales, where she dined in Paris, shopped on the side streets of India, and daydreamed along the canals of Venice – the only thing that was missing from these jet-setting travels was a fashionable camera bag to protect her gear. A fruitless search sparked a dream and a vision, and THEIT was launched in 2010.

Recommended links and resources:


Can I quote you on that? 

  • I knew I needed to create inspiration and encouragement for wives, mothers and homemakers. – Kelsey
  • In the season when it’s important for me to be home with my kids, they are my top priority, but I wanted to marry my passions and my gifts, and use them without leaving home. – Kelsey
  • My desire is for any mom to feel comfortable coming to my website. – Kelsey
  • I’m running my home and I feel empowered by it. – Dana
  • I love to encourage and remind people they are the stars in their own lives. – Kelsey
  • If I think about a home as a business, that makes it easier for me to relate to the job I’m doing and celebrate wins. – Dana
  • Just because things are hard, doesn’t mean that they are not worth it. – Kelsey
  • Giving myself the permission to say the things that need to be said, even if it makes me sound like a bad mom. – Kelsey
  • I rely more on systems than tools to run my house. – Kelsey
  • Once you’ve learned something, it increases your awareness and the more you practice, the better you get at it. – Kelsey

More about our guest, Kelsey Van Kirk:


Kelsey Van Kirk is a writer, thinker, entrepreneur, and creator of Simply, Life on Purpose, where she helps women learn to find freedom, joy and fulfillment by simplifying their lives + creating space for what matters most.

In addition to leading her own business, movement and podcast, she also serves as the Director of Content right here at Boss Mom!

Kelsey and her husband Andrew live in Charlotte, NC with their four little girls, and spend their days chasing their entrepreneurial dreams together and having endless living room dance parties.

You can hang out with Kelsey more by visiting kelseyvankirk.com OR by subscribing to the Simply, Life on Purpose podcast over on iTunes.

Connect with Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom-sg.local Or, you can always find both Dana hanging out in our Boss Mom Facebook Community. 

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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