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Episode 85: When to Act & When to Shelve an Idea with Dana & NJ [Podcast]

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When to Act & When to Shelve an Idea. In this episode, Dana and NJ talk about content creation, ideas and when, if ever, it is necessary to put your idea on the shelf. Plus, a party box discount code from our fun sponsor: SamJoCo.com.

Listen to the podcast:

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In this episode you’ll hear:

  • How to decide what ideas to go with.
  • What happens if someone creates something you were planning to produce.
  • Fun ways NJ is monetizing her blog.
  • Dana’s upgrade to Progress Ally and how it will help her grow her business.

Our Sponsor:


Two mamas who know the struggles and stresses of planning a party make your lives easier with ready to go parties in a box.

Birthday parties should be about more than just eating cake and opening presents. A party should be a chance to honor the little birthday boy or girl and spoil your guests rotten with fun activities and a great atmosphere that leaves them begging for more. SamJoco Celebrations does just that by creating and curating unique adventure and activity party boxes that cover the A-Z of the party for you. Open your party in a box and breathe a sigh of relief, the fun is ready to be had and all the hard work is done. Every Samjoco party box comes with all the necessary ingredients for a rocking party including a party guidebook that takes you step by step to setting up the party of your child’s dreams. Your next party, in one box so you can stop stressing and start the enjoying the fiesta. Find these great party boxes at samjoco.com!

An awesome exclusive for Boss Moms! Discount code: BOSSMOM – 15% Off!

A note from our sponsor: Hi, I’m Samantha! I’m a fun-loving mom and military spouse. I co-own Samjoco Celebrations, we are a unique party supply company specializing in adventure and activity party boxes! We take the stress out of planning a party and include literally everything one would need (minus food, of course) to throw a rocking child’s birthday party … in a single box. We are affordable and dedicated to supporting other small biz owners by including their handcrafted goods in our boxes. We offer typical party supply products such as banners and goody bags, adventure and activity party boxes.

Recommended links and resources:


Can I quote you on that? 

  • I gauge my ideas on if they fit with my brand and the key elements of Boss Mom. – Dana
  • You gauge your ideas against what is important to you, and if they don’t match up, you shelve the idea. – Dana
  • I want to be true to the process that I have created for creation. – Dana
  • If you have a good idea, you should pursue it until you can no longer pursue it. – NJ
  • Don’t ever not do something because someone else is doing it. It’s your voice, your perspective. – NJ

Connect with Dana & NJ

Dana: Instagram / Periscope (her total happy place)

NJ : Website / Instagram (her total happy place)

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We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom-sg.local Or, you can always find both of us hanging out in our Boss Mom Facebook Community. 

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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