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Episode 63: Nurture Your Business: How to Create a Challenge with Dana [Podcast]

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This is a Nurture Your Business segment with Dana. In today’s podcast episode Dana gives a step by step process on how to create a great, buzzworthy challenge that will change peoples lives.

Listen to the podcast: 

Subscribe to the podcast in iTunes: 

In this episode you’ll hear:

  • What decisions do you need to make before you a challenge.
    • Find a buzzworthy title.
    • Duration.
    • Is it going to have a launch or will it be evergreen?
    • What tools are you going to make?
    • What is the user experience going to look like?
    • What do you want the outcome to be?
    • Who do you want to help? Who are you targeting?
  • How to create emails for your challenge.
  • Do a wrap up email at the end.
  • Time frame for doing a challenge.

Recommended links and resources:

Can I quote you on that?

  • You need to keep them engaged to the end, that’s the real victory. – Dana
  • Your titles matter. Think benefit over factor. – Dana
  • Before you do your launch, create buzz around the challenge. – Dana

Connect with Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom-sg.local Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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