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Episode 5: How Having a Family Helped Joe Find Out His Worth, Set Boundaries & Grow His Business While Working Less w/ Joe Sanok


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Building a business and maintaining a growing family at the same time might sound scary, but it can also help you prioritize the things that truly matter. Is having less time an opportunity to set boundaries for your clients? What happens when you have can’t do everything and have to choose? How can having a family teach you what’s actually your time worth?

On this episode, Joe Sanok shares how his family helped him find his purpose.

Setting boundaries around what’s best for my family was fine for my business, and I actually felt more alive because I was just working the nights I wanted to.
-Joe Sanok

Things We Learned From This Episode

1. Having children can teach you to set boundaries in your business (01:10-02:03)

Having a new member in your family can teach you how to make room for family time. Suddenly, it’s easier to say no to your clients and set boundaries when you know there’s someone at home who you need to spend more time with.


2. Know what your time is worth (02:30- 03:29)

Having a family teaches you what your time is worth because it will be a limited resource for your business. If you have a long waiting list, raise your rates. This way, you will make more money while working less.


3. How to cultivate the entrepreneurial spirit in your children  (09:30-10:40)

The liberty of making decisions, having to deal with the consequences, and making mistakes is the best way to teach your children about entrepreneurship. Building a business is all about making decisions, stepping out of line, taking risks, and seeing the effects of our actions.


In business, focusing on the right strategies and tactics can determine how fast we grow and how happy we are with our life. We only have so much time to implement and try new things. When we force ourselves to do more in a smaller period of time, we prioritize as a necessity. As a result, we’re more likely to focus on the things that we know will bring revenue.


Guest Bio

Joe Sanok is a mental wellness counselor with over 7 years of experience, an entrepreneur, and a father. He helps small private practice businesses grow and scale, even when on a budget.  If you want to find out more, check out his video on how to start a private practice business with only $200.

Show Sponsor


  • Strengthen your marriage — How can you juggle all the activities of a family and still find time for deep connection, love and intimacy?
  • Master your emotions — How can you keep your cool, minimize anger and lead with confidence?
  • Find balance — How can you succeed in business and at home?
  • Attain optimal health — Raising kids takes massive energy, so what are the strategies for creating peak physical, emotional and spiritual health?
  • Communicate effectively — How do you know when to listen and when to speak up and lead?

If you’re ready to level up your dad game, let’s get right to it: https://frontrowdads.com/start-here/

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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