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Episode 369: Creating Online Courses that Sell, Add Value & Make Us Money While We Sleep! w/ Amy Porterfield

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If the goal of an online business is to make money while we sleep, online courses are one of the most powerful ways to do this. What are the clues that tell us we have something we can build a profitable course on? How do courses help us free up time to be more creative, systematize our expertise, and give value en masse? Why is it so key for us to nurture an audience while we work on the course? 

On this episode, Amy Porterfield is back to talk about how to create an online course that can become a stream of income and boost our business.


What will genuinely make you money in a course is taking the results that you have created for yourself or other people and put it together in a system, a roadmap, or a process. That’s what sells. -Amy Porterfield


3 Things We Learned From This Episode

How to know we’re ready to create a course

You know you’re ready to make a course when you keep repeating yourself to different people over and over again. You also know you’re ready when you create results for yourself and other people.


Can we create a course if our clients have unique problems?

Even when people have unique problems, they they are still in need of our system or roadmap for solving them. Many of the people enrolled in our courses will hit the finish line, but even those who don’t will still be satisfied because of the community around the course. The community is where you get to add that one-on-one advice that’s more personalized and unique.


How to market our courses and get people to want them

The best way to market our online course is to use a vehicle that allows us to give value and earn our right to sell the course. Our course needs to be stellar, and our marketing must be good and true. Marketing our course starts with social media content that leads into our email list, because that’s the audience that will buy from us. We do this by posting content consistently and pointing people to our really cool freebies while we’re creating our courses at the same time.


After running a service business or doing one-on-one coaching, courses are a really cool way for us to transition into another method of making money and growing our business. Success leaves clues. If we’ve been able to get results for ourselves or somebody else, that is the area we should make the course about. People pay for the road map, system, or process we offer, and our unique way of solving a problem.

To make sure this course can actually succeed, we have to nurture our audience through social media and build the list of people who will want to buy it as soon as we launch. We nurture that community by posting content that lends itself to our core message. If we have one course that creates consistent revenue, we’ll be able to say “no” to the things that drag us down, and “yes” to more of the things that light us up.


Click here to get The Ultimate Course Creation Starter Kit from Amy!

It’s the free, **must-have** resource for soon-to-be content creators!


Guest Bio

Amy is an entrepreneur, coach, speaker, author and podcaster. She runs a top-ranked business podcast and runs best-selling online courses. Amy teaches business owners, educators and entrepreneurs the profitable action steps for building a highly engaged email list, creating online training courses, and using online marketing strategies to sell with ease.

For more information and to check out Amy’s podcast go to https://www.amyporterfield.com/.

For Amy’s free Ultimate Course Creation Starter Kit, go to https://boss-mom.com/amy

Check out Amy’s first Boss Mom Podcast Interview here https://boss-mom.com/episode-320-tweaking-vs-pivoting-overcoming-camera-shyness-being-consistent-w-amy-porterfield/.

Referenced in the Show

Want help figuring out your next steps in business? Schedule a free 15 minute Fitting Call Now! www.boss-mom.com/fitting   (limited spots available)

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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