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Episode 36: Nurture Your Business – How to Brainstorm Your Opt-in and Build Your List [Podcast]

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Nurture Your Business: How to Brainstorm Your Opt-in and Build Your List With Dana. In this episode of the Boss Mom podcast, Dana is chatting all about opt-ins. Grab a pen and paper or open up your favorite note taking program. This one is full of practical hands-on advice to nurture your business!

Listen to the podcast:

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In this episode you’ll hear: 

  • What is an opt-in?
  • Mistakes Dana and others have made and how she’s grown in her opt-in strategy.
  • How much to give away in your opt-in vs how much to keep back for your list.
  • The elements of a great headline.
  • Why it is important to not get too attached to your opt-in.

Recommended links & resources: 

Can I quote you on that? 

  • Don’t create the title before you create the content.
  • What is the value and the a-ha! moment? Whatever that is, give it to them in an opt-in.
  • Shift your focus, what is the maximum value to be that you can give up front?
  • The opt-in is your first opportunity for people to be wowed by you.
  • Don’t marry your opt-in until you know that is working. Don’t get attached.

Dana: Instagram / Periscope (her total happy place)

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We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom-sg.local Or, you can always find both of us hanging out in our Boss Mom Facebook Community. 

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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