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Episode 339: Nurture Your Business: Can You Support & Promote at the Same Time?

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Promotion is a touchy subject for many of us. We don’t want to sound “salesy”, nor do we want to get rejected. Is it possible to be supportive while selling? How can we deliver more value and promote ourselves without sounding salesy? Is selling a skill that can be learned by anyone? In this episode, I talk about why it’s so important to accept rejection and focus on promoting our businesses to the people who find value in what we do.

Promotion and support always live together. -Dana Malstaff


3 Things We Learned From This Episode

  • Every business owner has to be a salesperson, unless you plan to hire someone to do it for you. This aspect of building a business makes many people uncomfortable because we sometimes doubt ourselves and our abilities.
  • You aren’t a snake oil salesman if you offer support and deliver on what you promised.
  • Many moms have a hard time talking about their business. They don’t want to sound like they are promoting their products and services. The truth is, we all exchange money and services.


Part of being a salesperson is finding the right people, and understanding that not everyone can be helped. You also have to recognize that, like everything else, selling is a skill that can be learned. The more you know about it, the easier it is for you to communicate effectively, sound more genuine, and become better at supporting people throughout their journey.

Referenced in the Show

Want help figuring out your next steps in business? Schedule a free 15 minute Fitting Call Now! www.boss-mom.com/fitting   (limited spots available)   You can also go to the Boss Mom Vault, where you can get all the tools and support needed to thrive and save money.

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Connect With Us

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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