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Episode 331: Nurture Your Business: How to Create a Flash Sale with Dana & Dawn

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Flash sales are a good way to make some extra money without building big campaigns. What price points work best with flash sales? Should you have an audience that you keep engaged via email? What happens when you give a discount on your signature program?

In this episode, Dawn Marss shares how you can build a flash sale from scratch.

Flash sale to people who you’ve already been nurturing.
-Dawn Marrs


3 Things We Learned From This Episode

  • Before you start a flash sale, you have to make sure you have an engaged list of people who already like what you’re doing. 
  • Products and services that don’t have a high price are best for flash sales. If you do sell only high priced items, you can bundle up and give a discount to make them look cheaper.
  • You can build a bigger list by investing in Facebook advertising and creating content for your business.


Make sure your advertising and content marketing efforts are targeted at people who need your products or services. When you do build a list, try to start the nurturing process right away. It doesn’t take much time to nurture for a flash sale, but you still need to make yourself known get them to like and trust you before the sale.

Make sure you go get Dawn’s free flash sale email outline at www.boss-mom.com/flash

Referenced in the Show

Want help figuring out your next steps in business? Schedule a free 15 minute Fitting Call Now! www.boss-mom.com/fitting   (limited spots available)

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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