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Episode 320: Tweaking vs. Pivoting, Overcoming Camera Shyness & Being Consistent w/Amy Porterfield

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Entrepreneurs are so easily caught up in “shiny object syndrome” and move to the next thing before giving the last thing a real chance. How long should you stay horizontal on one strategy, system, or tactic? Does work-life balance exist? How do you get over the shyness of being on camera? On this episode, Amy Porterfield talks all things entrepreneurship, motherhood and getting comfortable on camera.

If you can stay horizontal longer, you are the one who is going to win. You’re going to see bigger profits and bigger impact. -Amy Porterfield


3 Things We Learned From This Episode


Don’t obsess over work-life balance (12:47 – 13:23)

When you’re a mom and you’re trying to build a big business, you’re not always going to be able to be there. There’s no such thing as work-life balance. You can’t be in two places at once, and you will always miss out on something– and that’s okay.


Lean into your insecurities about being on camera and use them in your story (18:46 – 21:15)

Let go of worrying what you look like and sound like because no one cares about that. They are actually thinking of themselves and watching to get something out of it for themselves. Remember: having something valuable to share is way more important than how perfect you look or sound.


Tweak more than you pivot (22:42 – 24:27)

You might end up doing 2 or 3 core pivots in your business. Most of the time, what’s required is tweaking to make things better.  If something is working, stay horizontal for at least 18 months. Tweak it, market it, and promote it so that it keeps working better and better.


Guest Bio

Amy Porterfield is an online marketing expert and educator and the host of the top-ranked podcast, Online Marketing Made Easy. Amy has worked with mega brands like Harley-Davidson Motorcycles and Peak Performance Coach, Tony Robbins, where she oversaw the content development team and collaborated on groundbreaking online marketing campaigns. Through her bestselling marketing courses, thriving social media community and popular podcast, Amy inspires a grounded, tangible and self-affirming sense of “Wow! I really can do this” for over 250,000 online entrepreneurs. She proves that by moving away from “step-by-step” and into “action-by-action”, even the newest online entrepreneurs can bypass overwhelm and self-doubt, and instead generate exciting momentum as they move closer to building a life and business they love.

Referenced in the Show

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Show Sponsor

If you enjoyed this episode with Amy Porterfield then you will love the Boss Mom Retreat. Amy will be one our Featured Guest alone with other amazing speakers and attendees. And through the end of May you can get $200 off in our month-long celebration of Mother’s Day. September 29 – October 1, 2018 Downtown San Diego, CA An Epic Event for all Boss Moms, or Future Boss Moms, Who Are Looking to Give Their Business a Growth Spurt Learn more & get your ticket at https://retreat.boss-mom.com/

Connect With Us

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

1 thought on “Episode 320: Tweaking vs. Pivoting, Overcoming Camera Shyness & Being Consistent w/Amy Porterfield”

  1. So excited to find this podcast with one of my favorites – Amy Porterfield! Such great lessons and reminders. I decided to pivot earlier this year after working on a site for about 14 months. I was stuck and couldn’t figure out what to do. I’ve heard Amy talk about pivoting before when something just isn’t working. I spent some time thinking about what I should be doing and began making the changes and now I’m in the flow.

    Thanks for the great content!

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