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Episode 303: Nurture Your Business: How to Build Authority Through Content

303 NYB

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Our use of content shouldn’t be about publishing just for the sake of publishing– it should always be strategic. Why is it so important to leverage your content to increase your authority? What are the aspects of authority that you have to earn with your audience? How does it benefit your business as a whole?

On this episode, I talk about the power of making your content work for you.

If you want to build authority through your content, you have to be strategic about the content you create. -Dana Malstaff


3 Things We Learned From This Episode

  • Have your content lead to your core paid programs. It’s about guiding people to your content and your expertise.
  • Words can work for us, against us, or they can do nothing. We want them to work for us.
  • Authority is building trust, connection, and being the person they turn to when they need help.

If you want to build authority, content should be leveraged. You want to create and publish the kind of content that makes you the go-to source for solving the relevant problems of your audience. The mission is to make your online assets a sacred place for them that they can trust, know and connect with at a deeper level. You want them to feel led by you, such that they want to be with you. This should be the underlying goal of everything you put out.

Referenced in the Show

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Connect With Us

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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