Episode 18: How to Sell Successfully from the Stage & Win Our Ideal Clients w/Pete Vargas
Getting speaking engagements is a big deal for entrepreneurs because it does amazing things for our reach. How does speaking solve many issues in the space of lead generation and marketing? What does it take for us to build a system that leads us to the stage and also allows us to scale past it? How do we figure out what our ideal stage is?
On this episode, Pete Vargas shares his amazing story of entrepreneurship and fatherhood, as well as how we can use speaking to generate new customer acquisitions with a predictable system.
A dream stage is defined by the majority of the people in the audience being your ideal client. -Pete Vargas
Things We Learned From This Episode
1. The moment Pete fell in love with the stage and saw the power of speaking (07:26 – 09:47)
After having a difficult relationship with his father for years, Chris became a youth minister. His ministry helped a lot of people through counseling and great speakers. There was one particular speech and message that caused Pete to experience a turnaround. His relationship with his father was healed because of that message that was the day, and Pete became passionate about the stage.
2. How to speed up the sales cycle (22:54 – 24:16)
All business owners have to one-on-one conversations with potential clients, so why not turn that into one-to-many conversations through the stage? Instead of talking to one person and dealing with a long sales cycle, we can create a talk that is phenomenal, drives content home, and delivers the message to hundreds of people. This can expedite the sales cycle significantly.
3. Why being good on stage is only one third of the whole game (24:57 – 27:17)
There are 3 things that go into making sure being great on the stage translates to more business: being good at the speaking, getting ourselves to the stage, and then scaling past the stage. All three of these need to be dialed in for it to work.
There’s no question that being on stage will advance our businesses. People are buying from people they trust. Considering that the online space is crowded and people are craving real connections with the people they buy from, getting in a room with people and having their undivided attention is so powerful. There’s so much value in having a face and a story to tell, creating trust, helping people and being impactful. If we want to create that killer talk, we have to think about more than the stage. We must consider the systems around what we do and the products we sell. We have to build our talks based on the steps we take to move our clients from ordinary to extraordinary.
Pete Vargas is an entrepreneur who helps people grow their businesses and spread their message through stages. He is the founder and CEO of Advance Your Reach, an organization with a shared vision of impacting 1 billion people across 7 spheres of influence. Since 2003, he and his team have booked over 25,000 stages worldwide–and generated tens of millions of dollars of revenue through those stages. Pete has booked legendary speakers including Ryan Deiss, and Shark Tank’s Daymond John. He’s also shared stages with titans such as Michael Phelps, Robert Cialdini, Howie Mandel, and Brendon Burchard.
Pete believes that your Signature Talk is the most powerful marketing tool you have and that stages are the fastest way to grow your business. Pete is the expert in knowing what to say on stage, how to identify and win the right stages, and how to scale the stage–generating revenue and impact. Through years of testing, he’s perfected the “Stage to Scale” system that helps speakers, entrepreneurs, financial advisors, service providers, nonprofits, small business owners and many others land speaking engagements and leverage stages to grow their businesses and organizations.
Go to advanceyourreach.com/bossdad for more information.
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- Master your emotions — How can you keep your cool, minimize anger and lead with confidence?
- Find balance — How can you succeed in business and at home?
- Attain optimal health — Raising kids takes massive energy, so what are the strategies for creating peak physical, emotional and spiritual health?
- Communicate effectively — How do you know when to listen and when to speak up and lead?