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Episode 175: Are You Building Ideal Products for Non-ideal clients? with Dana

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This is a Nurture Your Business segment with Dana. Dana shares why you shouldn’t make ideal products for your non-ideal clients. This episode is sponsored by Raising Your Business.

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In this episode you’ll hear:

  • What happens when the muse visits us.
  • As entrepreneurs, we create things to fill the needs we see.
  • Are we doing things to fill a need for our non-ideal clients?
  • When we stop chasing the money, the money will come to you.
  • Our brands have to include us as the business owner.
  • Questions on how to make sure you’re focusing on the right idea client.
  • Is what you’re creating serving you how you want to be served?

Sponsor: Raising Your Business

Raising Your Business is an 8-week self-guided course that walks you through the 10 point path to Raise & Nurture a Successful Business. This program is perfect for you if you have started your business, but don’t feel like you are super clear on how you will structure your brand, programs, pricing, and content. If you know what you want, but don’t know how to get there, then this is a great fit.

Check out the 10 Point Path webinar and get signed up today to find out what Raising Your Business is all about.

Referenced in the show:

*affiliate links may be present.

Can I quote you on that?

  • I am not the solution to every problem. Even if I can, it doesn’t mean I should. – Dana

Connect with Dana: Instagram / Boss Mom Facebook Community (her total happy place)

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We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom-sg.local Or, you can always find both of us hanging out in our Boss Mom Facebook Community. 

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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