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Episode 14: How to Get to the Highest Level of Income Generation w/Michael Koenigs


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Many of us reach a point in our lives where we aren’t happy, even despite making money. We may have financial power, but no time for ourselves and our families. How can we create more opportunities for ourselves that don’t make us slaves to our work? What are the three levels of income generation? What are the steps we can take to get paid for “being”?

In this episode, Michael Koenigs talks about financial freedom and the how to reach the highest level of income generation.

Knowing isn’t enough. Doing isn’t enough. At some point, you get paid for being. -Michael Koenigs

Things We Learned From This Episode

The chaos around us impacts our business  (10:30-13:00)

The biggest enemy of productivity and growth is the noise around us. We have to eliminate the chaos in our heads in order to get things done. Chaos can come in many forms, including stress, comparing ourselves with others, family issues, etc. We have to understand that creating order in our lives comes first. Without it, we’ll always run at half capacity.


Opportunities come when we’re ready for them (13:21-15:28)

We can’t create opportunities for ourselves when we don’t have the necessary skills, or when we aren’t in the right place. When we work for people who don’t appreciate us or fail to spend enough time on our personal growth, there’s no room for greater opportunities. One of the best ways to attract success is to think about the conditions under which we’re most likely to thrive and be appreciated.


The more we ask, the more we receive  (28:00-30:20)

How much we ask sometimes limits our capacity for receiving more. Many of us fear of upping our rates, not being aware of how much value we bring to the table. There are many clients out there who find value in what we offer. If we don’t at least try to negotiate our rates, we’ll never receive more.


There are three levels on which we get paid. Anyone who gets paid by the hour is a “doer”. The next level is getting paid by “expertise”. Expertise has a ceiling as well, as there’s only so much value it can bring. The highest level is getting paid by “being”. A good example of this level is athletes who manage to make an income even after retiring— people who use their influence and brand to generate income just because of who they are as a person. In the online environment, influencers are a good example of being paid by “being”.


Guest Bio

Michael Koenigs’ passion and obsession as Chief Disruptasaurus of You Everywhere Now is helping business owners get attention, get found, seen, heard, watched & read on any device, anytime, anywhere & on demand so that they can start and grow profitable businesses, become bestselling authors, highly-paid coaches, consultants and advisors, in-demand speakers and information marketers.

Mike is an 13-time #1 bestselling author, international speaker, serial entrepreneur, angel investor, filmmaker and patented inventor. An active philanthropist, Mike has raised over $2.4mm for the “Just Like My Child” foundation.

You can “meet” Mike by watching his sizzle reel, narrated by Tony Robbins here: www.YEN.tv/Sizzle


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  • Strengthen your marriage — How can you juggle all the activities of a family and still find time for deep connection, love and intimacy?
  • Master your emotions — How can you keep your cool, minimize anger and lead with confidence?
  • Find balance — How can you succeed in business and at home?
  • Attain optimal health — Raising kids takes massive energy, so what are the strategies for creating peak physical, emotional and spiritual health?
  • Communicate effectively — How do you know when to listen and when to speak up and lead?

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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