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Episode 106: Leveraging the Holidays for Your Business with Dana & NJ [Podcast]

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Leveraging the Holidays for Your Business. In this episode, Dana and NJ talk about leveraging holidays in your business and give examples on how to celebrate with your clients and your audience! This show is sponsored by the awesome Lil’ Labels – check out the discount now!

Listen to the podcast:

Subscribe to the podcast in iTunes: 

In this episode you’ll hear:

  • Back to school for kids and back to work for mom.
  • Seasons of business.
  • How changes occur with blogging, product based and service based holidays.
  • Leveraging holidays for marketing your business and brand.
  • How to celebrate fun holidays with your clients.
  • Be forward thinking in holiday content.
  • Using an editorial calendar to create holiday based content.

Our Sponsor:

Lil’ Labels


For moms who love easy. They are writeable, waterproof labels for daycare and school. They stick on all things baby and kiddo, like baby bottles, clothing, lunch containers … and are washable and worry-free.

Boss Moms can save 30% off their order with code “BOSSMOM30”.

Minna is a mom of two little girls. She absolutely loves being an entrepreneur.

Recommended links and resources:


Can I quote you on that? 

  • Holidays are relevant to anyone in business and a client celebrates those holidays. – NJ
  • From the marketing point of view, anything can be marketed with holidays. – NJ
  • Leverage all the holidays. – Dana
  • Ask how you are going to give love to your clients during the holidays? – Dana
  • Pick a quirky holiday and celebrate that with your clients. – Dana
  • Remind people what your brand is and have fun with the holidays. – NJ

Connect with Dana & NJ

Dana: Instagram / Boss Mom Facebook Community (her total happy place)

NJ : Website / Instagram (her total happy place)

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We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom-sg.local Or, you can always find both of us hanging out in our Boss Mom Facebook Community. 

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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