Screenshot 2023-12-11 at 11.03.47 PM

Are You Using Emotional Niching?

Wish you could get your content seen more?

Wish you could get your content seen more?

Grab our 63+ engagement-boosting questions you can use right now to attract your ideal person and get them excited about you and what you offer.  Grab them here!

When it comes to marketing our businesses, we’re taught to niche down according to demographics – age, income, occupation, etc, but then we craft content, and it just falls flat. 

Our marketing becomes more magnetic when we niche according to how people feel, not a rigid set of characteristics. It makes crafting content easier, and makes more people want to share our stuff and buy from us. 

In this episode, I share how to start niching by emotions, not by demographics.

Your demographic niching reveals itself to you over time, the emotional niching is actually the right place to start.

-Dana Malstaff  

3 Things You’ll Learn in This Episode

  • How to map out how your ideal people feel
    If we want to key into people’s emotions, where do we start?
  • The key to magnetic content
    How do we make people feel like we get them and what they are dealing with?
  • Why your marketing feels off
    How do we find out what’s holding our content back?


This Show was Made Possible By: 

If you’ve been running your business, creating content, doing all the things, but you’re not seeing growth, then you most likely have a messaging problem and the Nurture to Convert might be able to help. Check us out to find out if it’s the right fit for you.
Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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